Latest trademark & IP news from Google News, USPTO, and industry sources
Tinder Rebrands For A New Generation BM Outdoor
Chelsea Chen: From Auteur Filmmaking to Global Brand Strategy flaunt.com
Chelsea Chen: From Auteur Filmmaking to Global Brand Strategy Flaunt Magazine
Palmer International Unveils Refreshed Brand Identity thebrakereport.com
Newswire | TSO Unveils a New Brand Identity maScena
Panaferd unveils new brand identity to align with changing consumer expectations Aquafeed.com
The Publicis CEO says it's taking a ‘polar opposite’ approach to its peers.
AI-powered marketing services now account for 87% of the French ad network's net revenue.
Tapestry stock reflects global luxury brand strategy as coach, kate spade and stuart weitzman drive Ad Hoc News
Palmer International Unveils Refreshed Brand Identity The BRAKE Report
Figaro refreshes brand identity, unveils new packaging and Sunil Grover campaign to strengthen India growth MediaNews4U
Cvent launches rebrand and $1bn investment plan Conference & Meetings World
Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not.
But some ad buyers wonder if branded content undermines the core value prop of driving sales.
Digip Launches Legal Hub, Opening its AI-native Trademark Platform to Other Law Firms PR Newswire
Stop AI from Eroding Your Brand Harvard Business Review
The fix for the fictional enterprise brand Fast Company
Lufthansa Group evolves Miles & More into unified loyalty brand focused on personalised customer experiences Future Travel Experience
Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.
The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.