Women’s Sports Are Rewriting the Fandom Playbook
This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry […]
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Week of July 6 Cable News Ratings: MS NOW Grows in Demo and Viewers
MS NOW was also the first to break the news of Lindsey Graham’s death.
5 Lessons From the World Cup’s Best Marketing Plays—and Those That Missed the Mark
What separated the breakthroughs from those that just blended in.
Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard
The gray area is where real marketing happens.
News
Jul 20, 2026
NC Pool Companies Settle Trademark Infringement Suit - Law360
NC Pool Companies Settle Trademark Infringement Suit Law360
Sequel Brands Launches MOVE Powered by SEQUELai, the Company's Sixth Brand and First Digital Wellness Platform - Yahoo Finance Singapore
Sequel Brands Launches MOVE Powered by SEQUELai, the Company's Sixth Brand and First Digital Wellness Platform Yahoo Finance Singapore
Coca-Cola’s new global identity: ‘make Coca-Cola more Coca-Cola’ - Famous Campaigns
Coca-Cola’s new global identity: ‘make Coca-Cola more Coca-Cola’ Famous Campaigns
The Detail That Helped Van Leeuwen Win a $23.8 Million Ice Cream Trademark Case - inc.com
The Detail That Helped Van Leeuwen Win a $23.8 Million Ice Cream Trademark Case inc.com
One Iconic Brand. One Iconic Look. Coca-Cola® Sharpens Its Identity Under One Bold Visual System - coca-colacompany.com
One Iconic Brand. One Iconic Look. Coca-Cola® Sharpens Its Identity Under One Bold Visual System coca-colacompany.com
Lenders One Unveils Refreshed Brand Identity Reflecting the Strength of Its Network - Yahoo Finance
Lenders One Unveils Refreshed Brand Identity Reflecting the Strength of Its Network Yahoo Finance
Coca-Cola gets new look that makes it even "more Coca-Cola" - creativebloq.com
Coca-Cola gets new look that makes it even "more Coca-Cola" creativebloq.com
Lenders One Unveils Refreshed Brand Identity Reflecting the Strength of Its Network - finance.yahoo.com
Lenders One Unveils Refreshed Brand Identity Reflecting the Strength of Its Network finance.yahoo.com
Branding
Jul 19, 2026
Not all brand redesigns are trainwrecks - Morning Brew
Not all brand redesigns are trainwrecks Morning Brew
Yeti’s “Four Letters” brand platform, explained - ContentGrip
Yeti’s “Four Letters” brand platform, explained ContentGrip
Branding
Jul 19, 2026
Go Tae-yong says brand leaders scold seniors to protect image, spares youngest - CHOSUNBIZ - Chosunbiz
Go Tae-yong says brand leaders scold seniors to protect image, spares youngest - CHOSUNBIZ Chosunbiz
News
Jul 18, 2026
LVMH-owned Tiffany files trademark lawsuit against Chinese sanitary pad brand over alleged name similarity - Global Times
LVMH-owned Tiffany files trademark lawsuit against Chinese sanitary pad brand over alleged name similarity Global Times
Yeti’s “Four Letters” turns devotion into a brand platform - ContentGrip
Yeti’s “Four Letters” turns devotion into a brand platform ContentGrip
Uniqlo sister brand GU taps luxury designer to sell $18 jeans - The Japan Times
Uniqlo sister brand GU taps luxury designer to sell $18 jeans The Japan Times
Cision Launches AI Visibility Dashboard to Enhance Brand Insight in PR - Small Business Trends
Cision Launches AI Visibility Dashboard to Enhance Brand Insight in PR Small Business Trends
Listen to the Epic New Theme Song From SPIDER-MAN: BRAND NEW DAY - GeekTyrant
Listen to the Epic New Theme Song From SPIDER-MAN: BRAND NEW DAY GeekTyrant