How Mike’s Hot Honey Found Sweet Success, Unlocking a Spicy New Category
Mike's Hot Honey has used word of mouth and creative campaigns to become a cultural force.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Zoom and Colin Jost Make the Case for B2B Comedy
The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology.
Ben Cohen Calls on the Marketing Community to Free Ben & Jerry’s
Founder set a brief at Brandweek, challenging attendees to help the ice cream brand break free from Magnum.
ADWEEK’s Brandweek Moves to Texas in 2027
Our flagship conference is headed to Dallas and will partner with Texas A&M University on a new initiative.
How Every Man Jack Is Trying to Redefine Modern Masculinity
The brand’s head of marketing laid out a new approach to finding its audience.
🎨 What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning - Hello Partner
🎨 What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning Hello Partner
ONLYPLAY redesigns brand identity to match six years of business growth - Yogonet
ONLYPLAY redesigns brand identity to match six years of business growth Yogonet
Tropical Smoothie Cafe unveils brand makeover as its eyes big expansion - chainstoreage.com
Tropical Smoothie Cafe unveils brand makeover as its eyes big expansion chainstoreage.com
What does Lady Lake mean to you? The town wants to know - Daily Commercial
What does Lady Lake mean to you? The town wants to know Daily Commercial
News
Sep 17, 2026
Pepsi's US trademark dispute could reshape brand choices, lawsuit strategy, lawyers say - MLex
Pepsi's US trademark dispute could reshape brand choices, lawsuit strategy, lawyers say MLex
Tesla and SpaceX take "Terafab" Trademark fight to Federal Court - Teslarati
Tesla and SpaceX take "Terafab" Trademark fight to Federal Court Teslarati
Siddharth Taparia’s Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force
Using measurement and AI to clarify the mission of a $17 billion real estate colossus.
Oscar Health Is Rebranding to Make Health Insurance Feel Human
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.
Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency
At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment
How Jake From State Farm Became Advertising’s Most Famous Neighbor
State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon.
How Coleman Turned a Fake AI Product Into a Marketing Win
The outdoor brand created a social and ecommerce campaign around a lazy river.
Meta streamlines creator, brand tie-ups with new marketing hub
Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.
Wonderful Pistachios spotlights first NIL roster in social campaign
“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.
Vantagepoint AI Unveils Redesigned Website and New Brand Identity to Make AI Trading Clear for Every Trader - PR Newswire
Vantagepoint AI Unveils Redesigned Website and New Brand Identity to Make AI Trading Clear for Every Trader PR Newswire
DC Flight Takes Off: Club Reveals Brand Identity and Names The Anthem Its Home Court - Major League Volleyball
DC Flight Takes Off: Club Reveals Brand Identity and Names The Anthem Its Home Court Major League Volleyball