BUILT holds 12 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 5 (Pharmaceuticals) with 5 filings. The WikiTrademarks Expansion Score is 12/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 28, 2026
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Sign in to claimHow is BUILT filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
BUILT in the News
Zavya: The Jewellery Brand Built for the Woman Priced Out of "Fine" Jewellery MarkHub24
McNees unveils refreshed brand built around connection Central Penn Business Journal
McNees unveils refreshed brand built around connection The National Law Review
Holy Marketing Unveils New Brand Identity Built on the Language of Money accessnewswire.com
IMAGE Studios Launches Gorgeous Collective, a Multi-Brand Beauty and Wellness Platform Built for the Next Generation of Franchise Growth aijourn.com
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Mar 4, 2014 |
BUILT NY, INC.
|
LIFETIME BRANDS, INC.
GARDEN CITY, NEW YORK
|
Recent Filings
Weekly visibility reports showing how ChatGPT mentions BUILT, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BUILT trademark portfolio
What trademarks does BUILT hold?
BUILT holds 12 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 5 (Pharmaceuticals), Class 35 (Advertising & Business), Class 32 (Beer & Soft Drinks). The most recent filings are registered to Built Brands, LLC.
How many trademarks does BUILT have at the USPTO?
WikiTrademarks tracks 12 USPTO trademark filings attributed to BUILT. The brand has been actively filing since November 2005. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BUILT file most often?
BUILT's most active class is NICE Class 5 (Pharmaceuticals), with 5 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BUILT trademark?
The most recent filings under the BUILT mark are registered to Built Brands, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BUILT expanding into new categories?
The current WikiTrademarks Expansion Score for BUILT is 12 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BUILT trademark filings?
Click the Watch Brand button at the top of this page to add BUILT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare BUILT to another owner · Browse all NICE classes · Most valuable brands
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