Compare Trademark Strategies
Select two trademark owners to compare their filing strategies side by side.
USPTO data refreshed July 11, 2026
What this does: Pick any two USPTO trademark owners and we'll lay their portfolios side by side — total filings, unique marks, NICE class coverage, filing velocity, and our proprietary Expansion Score. Use it to benchmark category moves, spot defensive vs offensive filing patterns, and find brands that are quietly expanding before they announce it.
Which trademark comparisons are people running?
Which owners file the most trademarks at the USPTO?
Select any two owners from the list to compare their trademark strategies.
FAQ: comparing trademark strategies
How does WikiTrademarks compare two trademark owners?
We pull every USPTO filing attributed to each owner, normalise the entity names (companies file under dozens of subtly different strings), and lay the two portfolios side by side: total filings, unique marks, NICE class distribution, filing velocity over the trailing 12 and 24 months, and the WikiTrademarks Expansion Score for each.
What is the Expansion Score and how is it calculated?
The Expansion Score is a proprietary metric for how aggressively a brand is reaching into new categories. It combines NICE class breadth, filing velocity, and the rate of cross-class movement. A high score signals a portfolio that is actively entering new product or service categories, not just defending the ones it already holds.
Which comparisons are most useful for brand strategy research?
Direct category competitors are the highest signal — Apple vs Samsung, Nike vs Adidas, Mars vs Hershey, Coca-Cola vs PepsiCo. Cross-category comparisons are useful when you want to benchmark expansion speed between unrelated industries (a media holding company vs a CPG conglomerate, for example).
How fresh is the trademark data used for comparisons?
WikiTrademarks ingests the USPTO daily bulk data feed. Most filings appear within 24 to 48 hours of being public. Office actions, registrations, and abandonments follow the same cadence. See the USPTO Trademarks Data products for the upstream source.
Can I compare an individual filer (pro se) against a company?
Yes — any USPTO owner can be compared, including pro se filers. See the Pro Se Filers index for solo filers who have filed without an attorney.