From ROAS to Real Results: Benoit Vatere and Bryan Leach on the Future of Performance Marketing
The Liquid Death and Ibotta executives on optimizing promotional spend across retail channels and reducing customer churn.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Brandweek 2026: Why Marketing Belongs in Product, Finance, and Tech with Petzey’s Ameetess Dira
Plus, why doing the right thing beats the short-term number.
Massanutten Resort Unveils Refreshed Brand Identity and Redesigned Website as Destination Continues to Grow - PRWeb
Massanutten Resort Unveils Refreshed Brand Identity and Redesigned Website as Destination Continues to Grow PRWeb
Iron Ranch Puts Brand On Display With Custom Wrap : CEG - Construction Equipment Guide
Iron Ranch Puts Brand On Display With Custom Wrap : CEG Construction Equipment Guide
Jacob’s Creek launches global ‘Welcome to the Creek’ platform with new brand identity - Mi-3.com.au.
Jacob’s Creek launches global ‘Welcome to the Creek’ platform with new brand identity Mi-3.com.au.
Cadbury owner demands vegan chocolate firm removes ‘Snowballs’ from shelves - The Hereford Times
Cadbury owner demands vegan chocolate firm removes ‘Snowballs’ from shelves The Hereford Times
The Trade Desk Brings Back Dave Pickles Amid Growing Pains
The co-founder and former CTO, who stepped down in 2023, will lead a new CTO Council overseeing the company's technology roadmap, including AI agents.
Martech Entrepreneur Adam Robinson Among Nine Dead in Florida Plane Crash
Peers remember Robinson, who amassed 160,000 LinkedIn followers and endorsed a “bootstrap” approach to entrepreneurship, as smart and caring
Purple Garden rebrand centres living spiritual practices - Creative Review
Purple Garden rebrand centres living spiritual practices Creative Review
Branding
Nov 3, 2026
Global Licensing Group rebrands as Brand Licensing by Informa - Toy World Magazine
Global Licensing Group rebrands as Brand Licensing by Informa Toy World Magazine
Branding
Nov 3, 2026
Global Licensing Group Rebrands as Brand Licensing by Informa: A Bold New Identity for a Booming Industry - GlobeNewswire
Global Licensing Group Rebrands as Brand Licensing by Informa: A Bold New Identity for a Booming Industry GlobeNewswire
Carling And Brandopus Create A New Badge Of Belonging For One Of Britain’s Most Famous Lagers - Roastbrief US
Carling And Brandopus Create A New Badge Of Belonging For One Of Britain’s Most Famous Lagers Roastbrief US
News
Nov 3, 2026
Devon chocolate firm in trademark dispute with Cadbury owner over Snowballs product - Rayo
Devon chocolate firm in trademark dispute with Cadbury owner over Snowballs product Rayo
Dykema’s new trademark pro will be a ‘tremendous asset’ to clients - World IP Review
Dykema’s new trademark pro will be a ‘tremendous asset’ to clients World IP Review
News
Nov 3, 2026
Hey lawyers, UDRP isn’t a shortcut for trademark litigation - Domain Name Wire
Hey lawyers, UDRP isn’t a shortcut for trademark litigation Domain Name Wire
SharkNinja’s Holiday Ad Puts David Beckham’s Gadgets at the Mercy of His Celeb Pals
SharkNinja's first global festive push unites Beckham, Tom Brady, Kevin Hart and Aryna Sabalenka as it looks to build a more unified brand identity
Shopify Stores Face Suspected AI-Driven Attacks
German-based software engineer Roman Zipp was buying a mechanical keyboard from a Shopify-powered storefront last month, when he discovered a series of ecommerce cyberattacks.
As Publicis closes LiveRamp deal, some brands say they’re jumping ship
Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.
Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat
The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.
Tasaki reframes the pearl in a fresh visual identity - Wallpaper*
Tasaki reframes the pearl in a fresh visual identity Wallpaper*