Liz Rutgersson Named CEO of Stagwell’s Assembly to Build ‘Agency for the Future’
Rutgersson previously held the title of CEO at Dentsu’s iProspect
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Samsung Taps Couples Therapy’s Dr. Orna Guralnik to Ease Phone Switching Fears
Samsung enlists Couples Therapy's Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching.
Sonos’ New Brand Story Aims to Win Back Trust Two Years After Botched App Update
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.
Kate McKinnon Is an Evil CEO in Sequel to Zoom’s Bowen Yang-Led Brand Reset
The SNL alum fronts the next phase of the company's largest global campaign ever
Are We Building Brands for a World That No Longer Exists?
Summary Global culture has moved from the modern era (certainty) into postmodernism (critique and deconstruction) and now into the metamodern world, which holds both at once. Yet most marketing still...
How Columbia’s marketing breaks through with fax machines, flat Earth
Agencies Adam&eveDDB and Wpromote are “completely central” to the brand's transformation, says Head of Marketing Matt Sutton.
IHOP bites into little treat trend with Katseye-soundtracked campaign
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
How the New York Jets extends OOH marketing for better storytelling
The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.
Googles upgrades Meridian with agentic AI, upper-funnel capabilities
Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.
SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning - Hello Partner
SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning Hello Partner
Redditors, Trust and Brand Strategy: Can They Meet in the Middle? - Hello Partner
Redditors, Trust and Brand Strategy: Can They Meet in the Middle? Hello Partner
New B&G Foods CEO digging into brand strategy - Food Business News
New B&G Foods CEO digging into brand strategy Food Business News
Branding
Sep 14, 2026
Eyespace reveals new brand identity for Arhlo - Association of Optometrists (AOP)
Eyespace reveals new brand identity for Arhlo Association of Optometrists (AOP)
Once Upon A Stay: The Power of Storytelling in Hospitality - Hospitality Net
Once Upon A Stay: The Power of Storytelling in Hospitality Hospitality Net
Novo's brand was “deeply outdated” — the rebranding addresses an important shift, says agency head - medwatch.com
Novo's brand was “deeply outdated” — the rebranding addresses an important shift, says agency head medwatch.com
Think Company Introduces New Brand and Website to Bring Two Decades of Work Into Clearer View - morningstar.com
Think Company Introduces New Brand and Website to Bring Two Decades of Work Into Clearer View morningstar.com
Branding
Sep 14, 2026
AI exposes what your brand guidelines leave unsaid - MarTech
AI exposes what your brand guidelines leave unsaid MarTech
SECUR3D pushes brand security and IP protection upstream as AI-generated content floods marketplaces - BNN Bloomberg
SECUR3D pushes brand security and IP protection upstream as AI-generated content floods marketplaces BNN Bloomberg
ZocDoc Says ‘Not Just Any Doctor’ in New Ad Spot
The "Ready to Be Seen?" campaign positions ZocDoc as an ally to patients who want to feel seen — and be seen — by healthcare professionals.
Droga5 Creative Mariano Jeger Joins OutFront, Launches IRL Studios
The move is rooted in a broader thesis, which holds that in-person marketing will grow more valuable as trust online degrades.