Latest trademark & IP news from Google News, USPTO, and industry sources
TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community.
In Southern California, roughly every 10 to 15 years, an ideal combination of sunlight, temperature, and rainfall coaxes millions of desert wildflowers to life in what’s called a superbloom. Those […]
NCAA sues DraftKings over March Madness trademark use The Business Journals
Aquamar Unveils Bold New Brand Identity and Expanded Portfolio Perishable News
Cooper Tires unveils bold new global brand look and feel WebWire
Meet MUC, the Irish streetwear brand to watch IMAGE Magazine
Trivenor Digital OÜ on ways targeted content strengthens brand identity London Business News
Does URBN's Multi-Brand Strategy Position It for Long-Term Success? Yahoo Finance UK
Tubi's new ad features, including Scene Sense, give brands the opportunity to display messaging that aligns with what’s on screen.
Commercial growth is a team sport.
PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain—no DSP required.
Samsung NewFronts presentation showcases Amazon partnership and an AI-powered viewing experience.
The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong brand to stand out. Late last year, the global sports […]
FKA Twigs files lawsuit against indie duo in trademark dispute, following seven-figure demand for ‘co-existence’ Music Business Worldwide
Karma Nuts Says Rising Snack Brand’s Name Infringes Trademark Bloomberg Law News
Faith Regional adopts ‘Faith Health’ brand as system marks 30 years The Norfolk Daily News
Does URBN's Multi-Brand Strategy Position It for Long-Term Success? Yahoo! Finance Canada
Every business discussion about growth and customer acquisition eventually circles back to retention, loyalty, and lifetime value. But while these elements matter, they obscure the underlying arithmet...
Arjan Kapteijns’ recent piece on Agentic Lovemarks got under my skin in the best way. His argument that brands must now earn love from humans and trust from machines is right. The Agentic Lovemark Loo...
Rebuilding cultural relevance through creator-led storytelling, product-rooted humor, and a social-first strategy.