American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
LIV Golf Settles $1M Trademark Lawsuit After Stinger GC Rebrand - Front Office Sports
LIV Golf Settles $1M Trademark Lawsuit After Stinger GC Rebrand Front Office Sports
Shorts International seeks to take Google trademark case to UK Supreme Court - MLex
Shorts International seeks to take Google trademark case to UK Supreme Court MLex
Parallel imports in Argentina: practical tools for brand owners - Managing Intellectual Property
Parallel imports in Argentina: practical tools for brand owners Managing Intellectual Property
LIV Golf Settles $1M Trademark Lawsuit After Stinger GC Rebrand - Yahoo Sports
LIV Golf Settles $1M Trademark Lawsuit After Stinger GC Rebrand Yahoo Sports
Mobavenue AI Tech Unveils New Brand Identity, Launches Neural Engine To Power AI-driven Advertising - BW Marketing World
Mobavenue AI Tech Unveils New Brand Identity, Launches Neural Engine To Power AI-driven Advertising BW Marketing World
Gulf Stream Coach Unveils New Logo & Brand Motto - RV PRO
Gulf Stream Coach Unveils New Logo & Brand Motto RV PRO
FIFA’s Record World Cup Sets the Bar for Brazil and 2030
FIFA chief business officer Romy Gai spoke with ADWEEK about how FIFA plans to build on this year’s momentum heading into Brazil and 2030.
Redscout Appoints New CEO To Usher In the Next 25 Years
Michael Keany joins the Stagwell design firm with a plan to expand in B2B
Why Curie Redesigned Its Brand After Breaking Into Walmart
The deodorant brand's new look is heavily influenced by how people shop in stores.
‘Beer, Engineered’ – Panhead Unveils Brand Refresh - Branding in Asia
‘Beer, Engineered’ – Panhead Unveils Brand Refresh Branding in Asia
Sofia Pours Mediterranean Sparkle Into Fruity New Brand Positioning for Luno Soda - lbbonline.com
Sofia Pours Mediterranean Sparkle Into Fruity New Brand Positioning for Luno Soda lbbonline.com
Funner Launches Professional Haircare Brand - The Impression
Funner Launches Professional Haircare Brand The Impression
Al Phillips Promotes Two, Plans Discount Brand - American Drycleaner
Al Phillips Promotes Two, Plans Discount Brand American Drycleaner
At The Daily Upside, a Founder Steps Back As Growth Accelerates
The newsletter outlet, projecting 60% revenue growth, is debuting a slate of executive hires and editorial products as it grows beyond its startup roots.
Google Ups Capex Guidance to At Least $180B as AI Spending Balloons
Google signaled that its AI spending spree is only accelerating, as it leans on third-party compute to meet surging demand.
Shady's back: New twist in Eminem's legal stoush with Australian swimwear brand - SBS
Shady's back: New twist in Eminem's legal stoush with Australian swimwear brand SBS
Google Ups Capex Guidance to At Least $195B as AI Spending Balloons
Google signaled that its AI spending spree is only accelerating, as it leans on third-party compute to meet surging demand.
Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI
Real AI success should be measured through revenue and conversion impact.
Branding
Jul 22, 2026
Coca-Cola unveils visual rebrand for consistency across packaging - Packaging Europe
Coca-Cola unveils visual rebrand for consistency across packaging Packaging Europe