Beyond ‘pure logic’: B2B marketers on their journey to embrace brand - Marketing Week
Beyond ‘pure logic’: B2B marketers on their journey to embrace brand Marketing Week
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Branding
Jul 23, 2026
Dealer update: CNH dual-brand strategy causes a stir - Farmers Weekly
Dealer update: CNH dual-brand strategy causes a stir Farmers Weekly
Branding
Jul 23, 2026
Hawthorn & Kent launches new brand identity, website & expanded services - Blooloop
Hawthorn & Kent launches new brand identity, website & expanded services Blooloop
World Cup advertising numbers reflect diversifying sports marketplace
Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.
More Than Half of Independent Agency Owners Want to Sell, ADWEEK and Evros Group’s 2026 M&A Report Finds
The 2026 M&A Sentiment Survey finds seller interest at a multiyear high — read the full report here.
Read ADWEEK and Evros Group’s Exclusive 2026 M&A Sentiment Report
How owners, buyers, and investors view the 2026 market — where their expectations align and diverge, and what separates the agencies commanding premium interest from those still waiting to transact.
Branding
Jul 23, 2026
Panhead unveils bold new brand identity and packaging to reinforce category leadership - Roastbrief US
Panhead unveils bold new brand identity and packaging to reinforce category leadership Roastbrief US
Panhead unveils ‘Beer, Engineered’ brand platform, premium packaging refresh with Weave - marketech apac
Panhead unveils ‘Beer, Engineered’ brand platform, premium packaging refresh with Weave marketech apac
Coca-Cola’s visual refresh bets on consistency at global scale - ContentGrip
Coca-Cola’s visual refresh bets on consistency at global scale ContentGrip
Branding
Jul 23, 2026
Michel van Velde and Floris Derksen launch I.C.Y. Group - marketingreport.one
Michel van Velde and Floris Derksen launch I.C.Y. Group marketingreport.one
All the Marvel movies and Disney+ shows to watch before ‘Spider-Man: Brand New Day’ - NME
All the Marvel movies and Disney+ shows to watch before ‘Spider-Man: Brand New Day’ NME
Inside the rise of creator-brand equity deals—and how they’re reshaping creator marketing - Ad Age
Inside the rise of creator-brand equity deals—and how they’re reshaping creator marketing Ad Age
Tinder expands Events as it chases Gen Z connection
The feature comes as the platform looks to take advantage of Gen Z’s increased desire for experiences to turn around user declines.
Google’s ads biz gets boost from World Cup hype, Gemini improvements
Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.
Ugg teams with buzzy pop band Muna for back-to-school campaign
The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.
Under Armour Turns Up the Heat With Heated Rivalry Star François Arnaud
Under Armour has teamed up with Heated Rivalry star François Arnaud as its new brand ambassador.
Gray Market Goods & Trademark Infringement: Why the ITC Is a Faster Remedy - JD Supra
Gray Market Goods & Trademark Infringement: Why the ITC Is a Faster Remedy JD Supra
Florida Virtual School, attorneys ordered by judge to pay $1.3M for 'abusive' trademark lawsuit - ABA Journal
Florida Virtual School, attorneys ordered by judge to pay $1.3M for 'abusive' trademark lawsuit ABA Journal
Asics: Professional Brand Image Should Support Excess Return in the Coming Decade - Morningstar
Asics: Professional Brand Image Should Support Excess Return in the Coming Decade Morningstar
Linqia’s Keith Bendes Brings Brand Strategy to Creator Economy Live East - Influencer Marketing Hub
Linqia’s Keith Bendes Brings Brand Strategy to Creator Economy Live East Influencer Marketing Hub