Consumers warm up to streaming ads: Here’s what the numbers say
Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Yannick Bolloré Says Havas’ Size Is Its Strength: ‘I’m Not Sure Scale Is an Advantage Today’
The CEO chats with ADWEEK about Q2 earnings, North America performance, and the pros of staying midsize
LG Is Bringing Free, Console-Quality Gaming to Its TVs—No Hardware Required
Through a partnership with Phynd, the TV manufacturer aims to expand the gaming market by eliminating nearly every barrier to entry.
After World Cup, Brands Look to LA28 With a New Sports Marketing Game Plan
After the success of the 2026 World Cup—which brought in more than $15 billion in revenue for FIFA and a record 38.9 million average viewers for the final match on […]
(Mountain) Dew Process: SCOTUS Takes Up the RISE Brewing Trademark Dispute - JD Supra
(Mountain) Dew Process: SCOTUS Takes Up the RISE Brewing Trademark Dispute JD Supra
Rapunzel, Rapunzel – Trademark Objections Come Up a Hair Short - JD Supra
Rapunzel, Rapunzel – Trademark Objections Come Up a Hair Short JD Supra
Federal Court grants ‘solicitor’s eyes only’ order in fashion brand trademark infringement suit - Canadian Lawyer
Federal Court grants ‘solicitor’s eyes only’ order in fashion brand trademark infringement suit Canadian Lawyer
Branding
Jul 24, 2026
New Samsara brand identity reflects AI orchestration growth - Trucks, Parts, Service
New Samsara brand identity reflects AI orchestration growth Trucks, Parts, Service
Hyundai Motor Group launches global V2X brand AllDayEnergy - Automotive World
Hyundai Motor Group launches global V2X brand AllDayEnergy Automotive World
Meet SAHI Stride: Our New Brand Identity, Explained - Sahi
Meet SAHI Stride: Our New Brand Identity, Explained Sahi
Branding
Jul 24, 2026
Berger Paints unveils new brand identity with 'Rang Bana Rahe' campaign - BW Hotelier
Berger Paints unveils new brand identity with 'Rang Bana Rahe' campaign BW Hotelier
Branding
Jul 24, 2026
Nambisan’s latest campaign turns a beloved Malayalam blessing into its new brand platform - marketech apac
Nambisan’s latest campaign turns a beloved Malayalam blessing into its new brand platform marketech apac
Under Armour teams with ‘Heated Rivalry’ star for new campaign
François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.
Week of July 13 Evening News Ratings: WNT and Nightly News Finish Strong
The demo battle between ABC News and NBC News is getting closer.
Week of July 13 Morning News Ratings: GMA Grows Week-to-Week
CBS Mornings was down by double digits in the demo.
5 Books That Will Teach You Everything You Need to Know About Creative Leadership
The creative-to-manager manual they didn’t give you.
5 Marketer Moves to Know About: Behr, GM, Johnson Outdoors and More
CMO hires, promotions, and exits this week
10 Brands That Won the World Cup, According to Data
Samba reveals which brands captured the most World Cup impressions across English- and Spanish-language viewership.
Coca-Cola Reached for Nostalgia. Did It Get Marlboro Instead? - The New York Times
Coca-Cola Reached for Nostalgia. Did It Get Marlboro Instead? The New York Times
ALO Sunglasses Collection Marks the Brand’s First Step Into Luxury Eyewear - stupidDOPE
ALO Sunglasses Collection Marks the Brand’s First Step Into Luxury Eyewear stupidDOPE