Latest trademark & IP news from Google News, USPTO, and industry sources
Trademark Infringement Litigation: Willfulness No Longer Necessary for Award of Profits Quarles
Supreme Court Holds Willfulness Not Required for Trademark Infringement Profits Buchanan Ingersoll & Rooney PC
Amazon Intellectual Property Accelerator About Amazon
An Emotional Free Sample: McDonald’s Brand Strategy Columbia Business School
Some companies find their brand names already claimed in China Marketplace.org
The Intellectual Property Implications of Star Athletica v. Varsity Brands Columbia Undergraduate Law Review
Bridging the Gap: Improving Intellectual Property Protection for the Look and Feel of Websites NYU Journal of Intellectual Property & Entertainment Law
Intellectual Property Law in the World of Cocktails go.sevenfifty.com
Brand Equity: Definition, Importance, Effect on Profit Margins, and Examples Investopedia
How to Build a Successful Brand Identity: Types and Strategies Investopedia
Understanding Intellectual Property: Types, Examples, and Importance Investopedia
How ‘The Donald’ Does Intellectual Property IPWatchdog
How ‘The Donald’ Does Intellectual Property IPWatchdog.com
Intellectual Property: Smiffys - Case study GOV.UK
Calculating the Dollar Value of Brand Equity Stanford Graduate School of Business
WIPO Launches Unique Image-Based Search for Trademarks, Other Brand Information WIPO
WIPO Launches Unique Image-Based Search for Trademarks, Other Brand Information World Intellectual Property Organization (WIPO)
Brand strategy that shifts demand: Less buzz, more economics Bain
Brand strategy that shifts demand: Less buzz, more economics Bain & Company