AMAZON holds 33 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 18 (Leather Goods & Luggage) with 5 filings. The WikiTrademarks Expansion Score is 10/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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AMAZON in the News
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Ownership & Assignment History
3 records| Date | From | To |
|---|---|---|
| Oct 5, 2016 |
RAINFOREST CAFE, INC.
|
JEFFERIES FINANCE LLC
NEW YORK, NEW YORK
|
| Oct 4, 2016 |
JEFFERIES FINANCE LLC
|
RAINFOREST CAFE, INC.
HOUSTON, TEXAS
|
| Sep 8, 2015 |
AMAZON.COM, INC.
|
AMAZON TECHNOLOGIES, INC.
SEATTLE, WASHINGTON
|
Recent Filings
Weekly visibility reports showing how ChatGPT mentions AMAZON, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: AMAZON trademark portfolio
What trademarks does AMAZON hold?
AMAZON holds 33 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 18 (Leather Goods & Luggage), Class 36 (Insurance & Finance), Class 35 (Advertising & Business). The most recent filings are registered to Amazon Technologies, Inc..
How many trademarks does AMAZON have at the USPTO?
WikiTrademarks tracks 33 USPTO trademark filings attributed to AMAZON. The brand has been actively filing since November 1993. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does AMAZON file most often?
AMAZON's most active class is NICE Class 18 (Leather Goods & Luggage), with 5 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the AMAZON trademark?
The most recent filings under the AMAZON mark are registered to Amazon Technologies, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is AMAZON expanding into new categories?
The current WikiTrademarks Expansion Score for AMAZON is 10 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new AMAZON trademark filings?
Click the Watch Brand button at the top of this page to add AMAZON to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare AMAZON to another owner · Browse all NICE classes · Most valuable brands
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