Trademark News

LEGACY Marketing Jul 20, 2026

Michelob Ultra Tallies Lionel Messi’s 20-Year World Cup Legacy

Michelob Ultra's ad itemizes Lionel Messi's 20-year World Cup career following Argentina's loss to Spain.

ORIGINAL Marketing Jul 20, 2026

Noom Bets Its Behavior Change Roots Can Win the GLP-1 Wars

Noom believes its original proposition is even more relevant now in this era of GLP-1s

ABOUT News Jul 20, 2026

Agentic AI: what should brand owners’ trademark teams be thinking about? - Managing Intellectual Property

Agentic AI: what should brand owners’ trademark teams be thinking about? Managing Intellectual Property

CHANNEL News Jul 20, 2026

TOON Sells Channel Business to Sharpen Focus on IP Monetization - TradingView

TOON Sells Channel Business to Sharpen Focus on IP Monetization TradingView

MORE Branding Jul 20, 2026

Coca-Cola gets new look that makes it even "more Coca-Cola" - Creative Bloq

Coca-Cola gets new look that makes it even "more Coca-Cola" Creative Bloq

TRANSFORM Branding Jul 20, 2026

Major Coca-Cola refresh marks new era of brand consistency - 2026 - Articles - Transform magazine

Major Coca-Cola refresh marks new era of brand consistency - 2026 - Articles Transform magazine

Branding Jul 20, 2026

Fall for Dance North Rebrand Makes Dance Feel Universally Loved - Little Black Book | LBBOnline

Fall for Dance North Rebrand Makes Dance Feel Universally Loved Little Black Book | LBBOnline

Branding Jul 20, 2026

Balancing Menu Innovation with Brand Consistency - Modern Restaurant Management

Balancing Menu Innovation with Brand Consistency Modern Restaurant Management

GIANT Marketing Jul 20, 2026

Purely Elizabeth lampoons protein-maxxing for major product launch

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.

DYNAMIC Marketing Jul 20, 2026

Social Marketing That Moves at the Speed of Sports

Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time to plan and execute are too slow to keep […]

WEEKEND Marketing Jul 20, 2026

The Key to Building More Durable Brand Relationships

Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a championship game or an all-star weekend. How can brands move beyond such flee...

PLANET Marketing Jul 20, 2026

How Snacking Brands Turn Sports Into Spending

This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]

UNIQUE Marketing Jul 20, 2026

How Sports and the Big Screen Deliver Unique Advertising Opportunities

This post was created in partnership with Screenvision Media Sports and cinema drive emotional experiences among communities of passionate viewers. During an ADWEEK House Sports Summit panel co-hosted...

THE Marketing Jul 20, 2026

Tracksuit Acquires AI Brand-Monitoring Startup Hall

The deal adds AI-monitoring capability to Tracksuit’s existing business of surveying consumer sentiment for brands including Unilever and Pfizer.

REFRESH Branding Jul 20, 2026

One Iconic Brand. One Iconic Look. Coca-Cola® Sharpens Its Identity Under One Bold Visual System - Refresh the World. Make a Difference

One Iconic Brand. One Iconic Look. Coca-Cola® Sharpens Its Identity Under One Bold Visual System Refresh the World. Make a Difference

FUTURE Branding Jul 20, 2026