The Age of Immersion: What It Really Takes to Build a Brand World - Little Black Book | LBBOnline
The Age of Immersion: What It Really Takes to Build a Brand World Little Black Book | LBBOnline
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Cvent unveils new brand and $1 billion product investment at Cvent CONNECT 2026 - micebook.
Cvent unveils new brand and $1 billion product investment at Cvent CONNECT 2026 micebook.
Netflix says live events bolster ads but affect viewer engagement
The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.
Campaign Trail: Yeti spells out consumer passions with four-letter words
Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.
Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit
StarKist is banking on the new AOR partnership to bring its brand into the zeitgeist
Ex-Porn Star Can Bring Trademark Suit Over ‘RuPaul’s Drag Race’ - Bloomberg Law News
Ex-Porn Star Can Bring Trademark Suit Over ‘RuPaul’s Drag Race’ Bloomberg Law News
SECUR3D Holdings Inc. Engages Independent Trading Group as Market Maker - TradingView
SECUR3D Holdings Inc. Engages Independent Trading Group as Market Maker TradingView
Sourcing story central to new US frozen shrimp retail brand’s strategy - Undercurrent News
Sourcing story central to new US frozen shrimp retail brand’s strategy Undercurrent News
Kate Spade focused on ‘reigniting the magic’ with new chief marketer
L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.
Preparation Spreads the Value of the World Cup Across the Entire Sports Marketing World
The soccer tournament showed how being ready leads to success.
Marketing
Jul 17, 2026
Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman
Transforming sunscreen from a functional necessity into an immersive lifestyle brand.
How Janie And Jack And Limelight Hotels Are Turning Family Travel Into A Lifestyle Brand Strategy - Forbes
How Janie And Jack And Limelight Hotels Are Turning Family Travel Into A Lifestyle Brand Strategy Forbes
Week of July 6 Evening News Ratings: WNT Remains Dominant
ABC World News Tonight grew its lead in the Adults 25-54 demo.
An Insider’s Look at How Telemundo Scored Viewership Goals During World Cup
Telemundo has ranked as the No. 1 Spanish-language television network for all 30 match days through the quarterfinals.
Marketing
Jul 17, 2026
5 Shopping Tools Accused of Similar Affiliate Scams as Phia
Lawsuits accusing marketing firms of stealing commissions have become common.
Perdue Resolves ‘6 7' Meme-Based Chicken Nugget Trademark Suit - Bloomberg Law News
Perdue Resolves ‘6 7' Meme-Based Chicken Nugget Trademark Suit Bloomberg Law News
The Battle for Brand Rights: LegalMatch Discusses Why Mid-Market Businesses Surge to Defend Intellectual Property Against Online Copycats - ACCESS Newswire
The Battle for Brand Rights: LegalMatch Discusses Why Mid-Market Businesses Surge to Defend Intellectual Property Against Online Copycats ACCESS Newswire
Ticker: Today Show Intruder Charged With Hate Crime After Shouting Slurs at Craig Melvin
And Fox News faces defamation lawsuit.
Branding
Jul 17, 2026
Budget Brand GU Hires Ex-Marni Designer for Ultra-Cheap Jeans - Briefs Finance
Budget Brand GU Hires Ex-Marni Designer for Ultra-Cheap Jeans Briefs Finance
SECUR3D Begins Trading on The Canadian Securities Exchange and Provides Corporate Update - TradingView
SECUR3D Begins Trading on The Canadian Securities Exchange and Provides Corporate Update TradingView