The Innovation Playbook: Mastercard, Newell Brands, and Uber Advertising Leaders on AI, Data, and Brand Growth
How Mastercard, Newell Brands, and Uber Advertising are balancing performance marketing with brand building.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
News
Sep 8, 2026
EU court weighs in on IKEA trademark infringement dispute - iclg.com
EU court weighs in on IKEA trademark infringement dispute iclg.com
Twitter trademark injunction spares tweet and bird logo in 2-part ruling - Digital Watch Observatory
Twitter trademark injunction spares tweet and bird logo in 2-part ruling Digital Watch Observatory
Giorgio Builds on Nearly 100 Years of Heritage With Fresh Brand Identity - Produce Business
Giorgio Builds on Nearly 100 Years of Heritage With Fresh Brand Identity Produce Business
Our company's evolution: The vision behind our new brand identity - triplewhale.com
Our company's evolution: The vision behind our new brand identity triplewhale.com
Payfit Evolves Beyond Payroll with New AI-Powered HR Software and Brand Identity - ffnews.com
Payfit Evolves Beyond Payroll with New AI-Powered HR Software and Brand Identity ffnews.com
Branding
Sep 8, 2026
Velocix unveils refreshed brand identity - advanced-television.com
Velocix unveils refreshed brand identity advanced-television.com
Square in the Air launches new brand identity to reflect “increasingly diverse” portfolio - egr.global
Square in the Air launches new brand identity to reflect “increasingly diverse” portfolio egr.global
KFC taps former Taco Bell exec to overhaul global loyalty and brand strategy - The Independent
KFC taps former Taco Bell exec to overhaul global loyalty and brand strategy The Independent
Samsung U.S. Marketing Chief Allison Stransky to Join Boston Beer Co. as CMO
Samsung U.S. CMO Allison Stransky will become CMO of The Boston Beer Co. on Oct. 12.
Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
The request comes as OpenAI's ad business surpassed $1 billion in annualized revenue in August.
From “Sad Beige” to Stripes: The Legal Limits of Brand Ownership - thefashionlaw.com
From “Sad Beige” to Stripes: The Legal Limits of Brand Ownership thefashionlaw.com
Branding
Sep 8, 2026
Plumas County Tourism invites partners to brand launch - plumassun.org
Plumas County Tourism invites partners to brand launch plumassun.org
Giorgio Builds on Nearly 100 Years of Heritage With Fresh Brand Identity - producebusiness.com
Giorgio Builds on Nearly 100 Years of Heritage With Fresh Brand Identity producebusiness.com
Branding
Sep 8, 2026
DWS to Introduce Deutsche Asset Management as New Global Brand Identity - ncnewsonline.com
DWS to Introduce Deutsche Asset Management as New Global Brand Identity ncnewsonline.com
DWS to Adopt Deutsche Asset Management as Global Brand from November 2026 - hubbis.com
DWS to Adopt Deutsche Asset Management as Global Brand from November 2026 hubbis.com
New Hyundai Campaign Casts Childhood Cancer Survivors As Warriors
The automaker's 28-year-old Hyundai Hope on Wheels initiative is expanding, emphasizing courage and putting the kids before the cars.
Politics News Site NOTUS Rebrands as The Washington Sun - The New York Times
Politics News Site NOTUS Rebrands as The Washington Sun The New York Times
Square in the Air launches new brand identity to build on 20 years of success - igamingbusiness.com
Square in the Air launches new brand identity to build on 20 years of success igamingbusiness.com
DWS to Adopt Deutsche Asset Management as Global Brand from November 2026 - Hubbis
DWS to Adopt Deutsche Asset Management as Global Brand from November 2026 Hubbis