Latest trademark & IP news from Google News, USPTO, and industry sources
Figaro unveils new brand campaign featuring Sunil Grover IMPACT Magazine
BYD Simplifies Overseas Brand Strategy, Europe Sales Surge eletric-vehicles.com
In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.
The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.
The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.
New research from the ANA shows that the primary benefit of in-house agencies is shifting
Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.
It’s the creative agency’s first outpost outside of Canada
Vaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul Street
Two words sparked a legal battle between developers in Fisher Island and Doral Miami Herald
Litera Relaunches Its Brand Around a Unified Vision: One AI Agent Spanning the Practice and Business of Law LawSites
The capital exists, so does the conviction. What is missing is a model that can price where innovation actually comes from.
The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she he...
The new group will be tasked with putting creative in business context for clients including Adobe and IBM
Tinder’s Rebrand Shows Why Every Brand Trying to Be Funny Is Missing the Point inc.com
KDG Officially Completes Brand Transition, Reinforcing a Clear Identity Built on Innovation Outdoor Wire
More experiences, more connections, and more relevance. Miles & More is becoming Lufthansa Group Miles & More Lufthansa Group
Siemens Energy begins its brand transition to Omterra Inspenet
Obsession Lifestyle Brands Launches to Transform Underperforming Merchandising into High-Growth Revenue and Brand Equity Streams - The Outdoor Wire | The Outdoor Wire Outdoor Wire
How to balance innovation risk with consumer trust and brand authenticity.