Why American Family Insurance made a reality competition series for Hulu
CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Marketing
May 5, 2026
Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data
The tie-up aims to simplify TV buying with first-party audiences.
The 2026 Creative 100 Changing the Culture Game
The creators, executives, influencers, and agency leaders shaping pop culture right now.
Marketing
May 5, 2026
The Creative 100 Hall of Fame: The Advertising Leaders We Admire (and Envy)
These trendsetters and changemakers are the gold standard.
Marketing
May 5, 2026
Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales
CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.
Marketing
May 5, 2026
The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas
These creatives are culturally savvy and work at the speed of trends.
News
May 5, 2026
Trademark Claims Against Netflix Dismissed Due to One-Letter Typo in Court Order - IPWatchdog.com
Trademark Claims Against Netflix Dismissed Due to One-Letter Typo in Court Order IPWatchdog.com
Branding
May 5, 2026
M&J Recycling debuts P3000e, new brand identity at IFAT - Construction & Demolition Recycling
M&J Recycling debuts P3000e, new brand identity at IFAT Construction & Demolition Recycling
Branding
May 5, 2026
WTGL announces new player signings and unveils brand identity - Golf Business News
WTGL announces new player signings and unveils brand identity Golf Business News
Branding
May 5, 2026
Ecotec unveils new Brand Identity at IFAT - facilitiesmanagement-now.com
Ecotec unveils new Brand Identity at IFAT facilitiesmanagement-now.com
Branding
May 5, 2026
Designing a Scalable Wellness Brand: Lessons from Movita Juice Bar - RestaurantNews.com
Designing a Scalable Wellness Brand: Lessons from Movita Juice Bar RestaurantNews.com
Marketing
May 5, 2026
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
Marketing
May 5, 2026
Toyota merges four distinct campaigns in EV push
From singing puppets to inspirational small business stories, the brand is attempting to cover as many bases as possible as EV sales increase.
Maintaining Brand Safety and Integrity in the AI Slop Era
This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do? During an […]
Marketing
May 5, 2026
Using Agentic AI to Connect Across the Funnel
This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates business […]
Marketing
May 5, 2026
The Trust Equation Health Marketers Must Solve
This post was created in partnership with Doceree Key Takeaways From the success of GLP-1 marketing to the viral campaign encouraging men to get a prostate screening, health marketing done […]
Marketing
May 5, 2026
Canva Triples Its Cannes Lions Beach Space After Drawing 4,000 Visitors Last Year
The Creative Cabana will host a gelateria, a Pride Party, and over 30 points of programming.
The 2026 Creative 100: Media, TV & Streaming Innovators Know How to Win
Steeped in culture with the bottom line always in sight.
News
May 5, 2026
Focus Sues Breakaway Firm For Alleged Trademark Infringement - FA Mag
Focus Sues Breakaway Firm For Alleged Trademark Infringement FA Mag
Branding
May 5, 2026
WTGL Announces Six Additional LPGA Stars; Unveils Brand Identity For Women’s Team Golf Platform - LPGA
WTGL Announces Six Additional LPGA Stars; Unveils Brand Identity For Women’s Team Golf Platform LPGA