BEYOND

19 total filings · 9 classes · Active since Nov 2014

BEYOND holds 19 USPTO trademark filings across 9 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 7 filings. The WikiTrademarks Expansion Score is 31/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed July 30, 2026

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How is BEYOND filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Aug 2024 Jul 2026

Filing Activity by NICE Class

Activity Timeline

No activity recorded yet.

BEYOND in the News

[Marketing] At The Daily Upside, a Founder Steps Back As Growth Accelerates

The newsletter outlet, projecting 60% revenue growth, is debuting a slate of executive hires and editorial products as it grows beyond its startup roo...

Jul 22, 2026 Source ↗
[Marketing] Campaign Trail: Yeti spells out consumer passions with four-letter words

Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.

Jul 17, 2026 Source ↗
[Marketing] Phia’s Alleged Scheme Goes Beyond Ordinary Affiliate Fraud

Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not.

Jul 16, 2026 Source ↗
[Branding] Beyond the Logo: 7-Eleven v. Nike and the New Frontier of Brand Identity - IPWatchdog.com

Beyond the Logo: 7-Eleven v. Nike and the New Frontier of Brand Identity  IPWatchdog.com

Jul 8, 2026 Source ↗
[Branding] Paris Men’s SS27 Is Redefining Luxury Brand Building Beyond The Runway - Forbes

Paris Men’s SS27 Is Redefining Luxury Brand Building Beyond The Runway  Forbes

Jul 7, 2026 Source ↗

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
99584122 BEYOND Jan 08, 2026 Registered 035 Advertising & Business 042 Science & Technology Sarah Rodriguez
99543643 BEYOND Dec 11, 2025 Registered 009 Electronics & Software Randell T Sutton
79439663 BEYOND Oct 02, 2025 Registered 009 Electronics & Software 011 Lighting & HVAC RIVERFLOW GmbH
79436364 BEYOND Oct 01, 2025 Registered 007 Machinery 012 Vehicles 042 Science & Technology Domen Kočevar
99237855 BEYOND Jun 17, 2025 Registered 009 Electronics & Software Cardo Systems Ltd
79397426 BEYOND Dec 19, 2023 Pending 009 Electronics & Software 016 Paper & Printed Goods 035 Advertising & Business 036 Insurance & Finance 039 Transport & Storage 041 Education & Entertainment 043 Food & Drink Services 045 Legal & Security Services Match Group Holdings Ltd
98190082 BEYOND Sep 21, 2023 Pending 041 Education & Entertainment Touzett Villavicencio, Daniella Steffany
97563443 BEYOND Aug 24, 2022 Pending 001 Chemicals 005 Pharmaceuticals Minitüb GmbH
79315263 BEYOND Jan 28, 2021 Pending 009 Electronics & Software 016 Paper & Printed Goods 038 Telecommunications 041 Education & Entertainment 045 Legal & Security Services Beyond Rights Limited
79315264 BEYOND Jan 28, 2021 Pending 009 Electronics & Software 016 Paper & Printed Goods 038 Telecommunications 041 Education & Entertainment 045 Legal & Security Services Beyond Rights Limited
79291610 BEYOND Jun 23, 2020 Pending 035 Advertising & Business Beyond the Bean Limited
88777815 BEYOND Jan 29, 2020 Pending 020 Furniture Dreamwell, Ltd.
88735170 BEYOND Dec 20, 2019 Pending 005 Pharmaceuticals LiveAnew, LLC
88555098 BEYOND Jul 31, 2019 Pending 003 Cosmetics & Cleaning Kleen Test Products Corporation
79250845 BEYOND Nov 07, 2018 Pending 009 Electronics & Software 037 Construction & Repair 042 Science & Technology Soletanche Freyssinet
79239574 BEYOND Apr 10, 2018 Pending 035 Advertising & Business 041 Education & Entertainment Egon Zehnder International AG
79193053 BEYOND Jul 26, 2016 Pending 010 Medical Devices Widex A/S
86516257 BEYOND Jan 27, 2015 Pending 015 Musical Instruments Shenzhen Dimax Musical Instrument Co.,Ltd.
86447452 BEYOND Nov 06, 2014 Abandoned 012 Vehicles Samson Rubber Industries (PVT) Ltd.
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FAQ: BEYOND trademark portfolio

What trademarks does BEYOND hold?

BEYOND holds 19 USPTO trademark filings across 9 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 41 (Education & Entertainment), Class 35 (Advertising & Business). The most recent filings are registered to Sarah Rodriguez.

How many trademarks does BEYOND have at the USPTO?

WikiTrademarks tracks 19 USPTO trademark filings attributed to BEYOND. The brand has been actively filing since November 2014. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does BEYOND file most often?

BEYOND's most active class is NICE Class 9 (Electronics & Software), with 7 filings. The full distribution across all 9 classes is shown in the Nice Class Distribution panel on this page.

Who owns the BEYOND trademark?

The most recent filings under the BEYOND mark are registered to Sarah Rodriguez. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is BEYOND expanding into new categories?

The current WikiTrademarks Expansion Score for BEYOND is 31 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new BEYOND trademark filings?

Click the Watch Brand button at the top of this page to add BEYOND to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

More on this portfolio: Compare BEYOND to another owner · Browse all NICE classes · Most valuable brands

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