NEWELL BRANDS holds 10 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 16 (Paper & Printed Goods) with 2 filings. The WikiTrademarks Expansion Score is 12/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 18, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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NEWELL BRANDS in the News
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Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Dec 8, 2016 |
NEWELL RUBBERMAID INC.
|
NEWELL BRANDS INC.
HOBOKEN, NEW JERSEY
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86939141 | NEWELL BRANDS | Mar 14, 2016 | Pending | 011 Lighting & HVAC | NEWELL BRANDS INC. |
| 86938986 | NEWELL BRANDS | Mar 14, 2016 | Pending | 007 Machinery | NEWELL BRANDS INC. |
| 86939248 | NEWELL BRANDS | Mar 14, 2016 | Pending | 016 Paper & Printed Goods | NEWELL BRANDS INC. |
| 86939016 | NEWELL BRANDS | Mar 14, 2016 | Pending | 008 Hand Tools | NEWELL BRANDS INC. |
| 86939197 | NEWELL BRANDS | Mar 14, 2016 | Pending | 012 Vehicles | NEWELL BRANDS INC. |
| 86939316 | NEWELL BRANDS | Mar 14, 2016 | Pending | 019 Building Materials | NEWELL BRANDS INC. |
| 86939351 | NEWELL BRANDS | Mar 14, 2016 | Pending | 020 Furniture 021 Housewares | NEWELL BRANDS INC. |
| 86939473 | NEWELL BRANDS | Mar 14, 2016 | Pending | 028 Games & Toys | NEWELL BRANDS INC. |
| 86939048 | NEWELL BRANDS | Mar 14, 2016 | Pending | 016 Paper & Printed Goods | NEWELL BRANDS INC. |
| 86939373 | NEWELL BRANDS | Mar 14, 2016 | Pending | 021 Housewares | NEWELL BRANDS INC. |
Weekly visibility reports showing how ChatGPT mentions NEWELL BRANDS, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: NEWELL BRANDS trademark portfolio
What trademarks does NEWELL BRANDS hold?
NEWELL BRANDS holds 10 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 16 (Paper & Printed Goods), Class 21 (Housewares), Class 11 (Lighting & HVAC). The most recent filings are registered to NEWELL BRANDS INC..
How many trademarks does NEWELL BRANDS have at the USPTO?
WikiTrademarks tracks 10 USPTO trademark filings attributed to NEWELL BRANDS. The brand has been actively filing since March 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NEWELL BRANDS file most often?
NEWELL BRANDS's most active class is NICE Class 16 (Paper & Printed Goods), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NEWELL BRANDS trademark?
The most recent filings under the NEWELL BRANDS mark are registered to NEWELL BRANDS INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NEWELL BRANDS expanding into new categories?
The current WikiTrademarks Expansion Score for NEWELL BRANDS is 12 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NEWELL BRANDS trademark filings?
Click the Watch Brand button at the top of this page to add NEWELL BRANDS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare NEWELL BRANDS to another owner · Browse all NICE classes · Most valuable brands
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