ADWEEK’s Agents of Change: Leading With Purpose to Reshape Our Industry
Agents of Change Presented by Empower celebrates the people reshaping marketing, media, advertising, and tech through meaningful action.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
News
Oct 8, 2026
Buc-ee's Trademark Fight Escalates as Teddy's Market Alleges Antitrust Scheme - Law.com
Buc-ee's Trademark Fight Escalates as Teddy's Market Alleges Antitrust Scheme Law.com
News
Oct 8, 2026
US Embassy and AmCham Nepal Discuss Intellectual Property and Business Trust - Ratopati
US Embassy and AmCham Nepal Discuss Intellectual Property and Business Trust Ratopati
Branding
Oct 8, 2026
Wuffes unveils new brand identity - Pet Food Processing
Wuffes unveils new brand identity Pet Food Processing
Branding
Oct 8, 2026
Commercial muralist builds brand identity, value - Spokane Journal of Business
Commercial muralist builds brand identity, value Spokane Journal of Business
Inside Classic Firearms's Brand Refresh: A Legacy Retailer's Approach to Modernizing Its Identity - PR Newswire
Inside Classic Firearms's Brand Refresh: A Legacy Retailer's Approach to Modernizing Its Identity PR Newswire
Zayo hires Verizon veteran to boost brand image - Telecompaper
Zayo hires Verizon veteran to boost brand image Telecompaper
Branding
Oct 8, 2026
Mirinda's Youth-Oriented Brand Positioning in India - MarkHub24
Mirinda's Youth-Oriented Brand Positioning in India MarkHub24
Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
Espolòn Tequila combats surge pricing with ride-hailing refund program
The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.
Southwest turns notifications into rewards in mobile-forward campaign
Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.
Your brand can do almost anything — and that’s the problem
Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.
How Revlon used Amazon’s interactive video ads to drive outcomes
At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.
How Bacardí and AMC Resurrected the Crypt Keeper After 30 Years
Bacardí and AMC Global Media teamed to make the Crypt Keeper the host of FearFest 2026.
Brand strategy: marketing’s urgent AI problem - Think with Google - Google Business Profile
Brand strategy: marketing’s urgent AI problem - Think with Google Google Business Profile
Sociable: Meta introduces new AI-powered tools at Advertising Week
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show
At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.
Oura Wants Wellness to Mean More Than a Personal Best
Oura's handmade ad shows wellness looks different for everyone.
Walmart Adds One-Hour Express Pickup Ahead Of Holidays
The service is now available at 500 stores and will expand nationwide.
News
Oct 8, 2026
Buc-ee's Trademark Fight Escalates to Antitrust Claims—With Rough Road Ahead - Law.com
Buc-ee's Trademark Fight Escalates to Antitrust Claims—With Rough Road Ahead Law.com