ADVANTAGE

25 total filings · 0 classes · Active since Sep 1990

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ADVANTAGE holds 25 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 1 (Chemicals) with 5 filings. The WikiTrademarks Expansion Score is 37/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed August 27, 2026

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How is ADVANTAGE filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Sep 2024 Aug 2026

Filing Activity by NICE Class

Activity Timeline

No activity recorded yet.

ADVANTAGE in the News

[Marketing] To Avoid AI Marketing Traps, Become a Hybrid CMO

The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.

Aug 20, 2026 Source ↗
[Marketing] ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick

Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.

Aug 7, 2026 Source ↗
[Marketing] ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets

New ad formats like branded content and streaming try to make the case for more money.

Aug 6, 2026 Source ↗

Ownership & Assignment History

6 records
Date From To
Feb 2, 2026
WILMINGTON TRUST, NATIONAL ASSOCIATION
W. R. GRACE & CO.-CONN.
COLUMBIA, MARYLAND
Apr 21, 2017
ADVANTAGE LIFT SYSTEMS, INC.
EQ RENEW, INC.
CHARLOTTE, NORTH CAROLINA
Aug 4, 2016
CLONTECH LABORATORIES, INC.
TAKARA BIO USA, INC.
MOUNTAIN VIEW, CALIFORNIA
Aug 20, 2014
SOLENIS TECHNOLOGIES, L.P.
CREDIT SUISSE AG, CAYMAN ISLANDS BRANCH,...
NEW YORK, NEW YORK
Aug 20, 2014
SOLENIS TECHNOLOGIES, L.P.
BANK OF AMERICA, N.A., AS COLLATERAL AGE...
NEW YORK, NEW YORK
Aug 4, 2014
HERCULES INCORPORATED
SOLENIS TECHNOLOGIES, L.P.
SCHAFFHAUSEN

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
99791485 ADVANTAGE Apr 28, 2026 Registered 039 Transport & Storage AAdvantage Loyalty IP Ltd.
99736670 ADVANTAGE Mar 31, 2026 Registered 009 Electronics & Software OSI Digital, Inc.
99653499 ADVANTAGE Feb 14, 2026 Registered 005 Pharmaceuticals Vantage Dairy Supplies, LLC
99596136 ADVANTAGE Jan 15, 2026 Registered 035 Advertising & Business Randy Radosevich
99518677 ADVANTAGE Nov 26, 2025 Registered 014 Jewelry & Watches John Cimral
99412304 ADVANTAGE Sep 25, 2025 Pending 007 Machinery E F P, Inc.
99328137 ADVANTAGE Aug 08, 2025 Registered 009 Electronics & Software LITE-CHECK
98761220 ADVANTAGE Sep 20, 2024 Registered 016 Paper & Printed Goods 024 Fabrics 025 Clothing & Footwear Jordan Outdoor Enterprises, Ltd.
97265377 ADVANTAGE Feb 14, 2022 Pending 027 Carpets & Rugs YORK WALLCOVERINGS, INC.
88324195 ADVANTAGE Mar 04, 2019 Pending 036 Insurance & Finance Advantage Platform Services Inc.
87904309 ADVANTAGE May 02, 2018 Pending 042 Science & Technology CONNECTED DEALER SERVICES, LLC
87601055 ADVANTAGE Sep 08, 2017 Pending 042 Science & Technology CONNECTED DEALER SERVICES, LLC
87190180 ADVANTAGE Sep 30, 2016 Pending 009 Electronics & Software EDM Zap Parts, Inc.
86674275 ADVANTAGE Jun 25, 2015 Abandoned 007 Machinery LEFEVRE7, LLC
86245635 ADVANTAGE Apr 08, 2014 Pending 009 Electronics & Software e3 RETAIL
85603429 ADVANTAGE Apr 20, 2012 Pending 001 Chemicals W. R. GRACE & CO.-CONN.
77129346 ADVANTAGE Mar 13, 2007 Abandoned 001 Chemicals SOLENIS TECHNOLOGIES, L.P.
78768188 ADVANTAGE Dec 07, 2005 Abandoned 001 Chemicals SOLENIS TECHNOLOGIES, L.P.
78439835 ADVANTAGE Jun 23, 2004 Abandoned 010 Medical Devices ALLIED MEDICAL, LLC
75134372 ADVANTAGE Jul 15, 1996 Abandoned 001 Chemicals TAKARA BIO USA, INC.
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FAQ: ADVANTAGE trademark portfolio

What trademarks does ADVANTAGE hold?

ADVANTAGE holds 25 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 1 (Chemicals), Class 9 (Electronics & Software), Class 5 (Pharmaceuticals). The most recent filings are registered to AAdvantage Loyalty IP Ltd..

How many trademarks does ADVANTAGE have at the USPTO?

WikiTrademarks tracks 25 USPTO trademark filings attributed to ADVANTAGE. The brand has been actively filing since September 1990. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does ADVANTAGE file most often?

ADVANTAGE's most active class is NICE Class 1 (Chemicals), with 5 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the ADVANTAGE trademark?

The most recent filings under the ADVANTAGE mark are registered to AAdvantage Loyalty IP Ltd.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is ADVANTAGE expanding into new categories?

The current WikiTrademarks Expansion Score for ADVANTAGE is 37 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new ADVANTAGE trademark filings?

Click the Watch Brand button at the top of this page to add ADVANTAGE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

More on this portfolio: Compare ADVANTAGE to another owner · Browse all NICE classes · Most valuable brands

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