Latest trademark & IP news from Google News, USPTO, and industry sources
Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?
New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method
TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.
Marketing does not advance through opinion. It advances through building knowledge.
Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America
A slower news week resulted in all cable networks seeing week-to-week decreases.
Taylor Swift Moves to Trademark Her Voice and Image as AI Threats Grow Gerben IP
Taylor Swift Files to Trademark Her Voice and Likeness, Apparently to Protect Against AI Misuse Variety
Western Springs Bar Sued; Trademark Infringement Alleged Patch
Taylor Swift Files Trademark to Protect Her Voice and Likeness Against AI Misuse TheWrap
Taylor Swift Files to Trademark Her Voice and Image as AI Deepfakes Grow K-Jewel 99.3 FM
Pac-12 unveils new primary mark as the foundation of the new league’s brand identity pac-12.com
WSET Unveils New Brand Identity for 2026 Wine Industry Advisor
MITER Brands Announces New Brand Identity for PGT Windows and Doors itemonline.com
Lacoste refreshes visual identity with heritage-led design update marketech apac
Brand Licensing Market to reach Blatant Growth in Coming years by 2033| Hasbro, Mattel, ViacomCBS openPR.com
Is AI selling your brand, or selling it short? Why your ‘algorithmic persona’ matters The Drum
The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.