‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
Authentic Brands Group Taps USA Today Co.’s Lark-Marie Antón As Chief Comms Officer
The newly created role reflects ABG's push into media, entertainment, and live events, which now make up about 20% of its business.
Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide
NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.
How a branded hotel captures its local identity - Hospitality Net
How a branded hotel captures its local identity Hospitality Net
Branding
Oct 12, 2026
Chocolate brand modernizes label operations with new software - Label and Narrow Web
Chocolate brand modernizes label operations with new software Label and Narrow Web
Editor’s Note Now Attached to ABC News Story Involving Trump’s Sons
ABC News reportedly pulled a story about an investment firm tied to President Trump’s sons before issuing a correction.
How to Resonate With Consumers in the Age of Attention
This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must adapt to not just grab it, but hold it. During an ADWEEK […]
AI Is Changing How Marketing and Technology Teams Work Together
This post was created in partnership with Monks Key takeaways Keeping pace with consumers has become a demanding assignment for marketing teams. New tools give marketers more ways to create […]
Entering the New World of Marketing With LLMs
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the […]
Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results
This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new models that build stronger links...
“Fake” Is Not a Defense: The Continuing Trademark Risks of Replicas - JD Supra
“Fake” Is Not a Defense: The Continuing Trademark Risks of Replicas JD Supra
United Reorganizes Advertising Business To Prioritize Starlink and Other Tech Investments
Changes at United's Kinective Media follow a string of leadership departures.
How Brands Made Space for Creativity at CultureCon
Chase Ink, Cricket Wireless, Lincoln, HBO Max, Audible, and Pinterest found distinct ways to support creatives, entrepreneurs, and culture shifters.
DOJ Launches Antitrust Investigation Against ABC News, CBS News, NBC News, CNN, and Fox News
The Justice Department is looking into whether the news outlets violated the Sherman Act.
Lifestyle First: How the Next Generation Is Rewriting Luxury Real Estate
Brad Nelson of Sotheby’s International Realty on how the definition of “valuable” has shifted.
As Novig Unveils Sydney Sweeney Sequel, Powerade Bites Back
Sweeney's second topless ad for the brand follows a media firestorm over her first, which reportedly helped quadruple the company's valuation
Likelihood of Confusion Surveys: Choosing the Right Approach for Trademark Cases - The National Law Review
Likelihood of Confusion Surveys: Choosing the Right Approach for Trademark Cases The National Law Review
Allegany County Announces New Brand Family and 2027 Strategy - the wellsville sun
Allegany County Announces New Brand Family and 2027 Strategy the wellsville sun
The New Frontiers of Commerce Media
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House […]