Hoban Construction unveiled its new brand identity (BI) and slogan on the 13th. It is a refurbishmen.. - 매일경제
Hoban Construction unveiled its new brand identity (BI) and slogan on the 13th. It is a refurbishmen.. 매일경제
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
OSK unveils refreshed brand identity to drive growth - NST Online
OSK unveils refreshed brand identity to drive growth NST Online
Publicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
With Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a Dealbreaker
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
China's Huiyuan Trademark Battle: First Ruling Orders Affiliates to Pay Over 97 Million Yuan and Stop Using Name - BigGo Finance
China's Huiyuan Trademark Battle: First Ruling Orders Affiliates to Pay Over 97 Million Yuan and Stop Using Name BigGo Finance
Jack Morton Unveils New Brand Identity Following Merger, Signaling a New Era of Experience Without Limits - PR Newswire
Jack Morton Unveils New Brand Identity Following Merger, Signaling a New Era of Experience Without Limits PR Newswire
Branding
Oct 13, 2026
Ueshima Coffee Company - Layered toolkit assets for brand launch — LBB - LBB - Little Black Book
Ueshima Coffee Company - Layered toolkit assets for brand launch — LBB LBB - Little Black Book
From waxed jackets to a global lifestyle brand: How Barbour is reinventing its legacy in Asia - Jing Daily
From waxed jackets to a global lifestyle brand: How Barbour is reinventing its legacy in Asia Jing Daily
Why This British Brand Has Been A Favourite Since 1979 - SheerLuxe
Why This British Brand Has Been A Favourite Since 1979 SheerLuxe
Hoban Construction Revamps HOBAN SUMMIT Brand, Adds Premium Line - Seoul Economic Daily
Hoban Construction Revamps HOBAN SUMMIT Brand, Adds Premium Line Seoul Economic Daily
Op-Ed: AI Accountability Is the New Brand Equity - Vogue
Op-Ed: AI Accountability Is the New Brand Equity Vogue
Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy
A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.
Texas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business leaders, as AD...
Matt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
Aura Wants to Be the Social Network for People You Love, Not Just a Gift for Grandma
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
Branding
Oct 13, 2026
PGI Unveils New Corporate Logo, Updated Brand Identity - AftermarketNews
PGI Unveils New Corporate Logo, Updated Brand Identity AftermarketNews
Common Good Unveils New Brand Identity and Packaging for ACE Cider, Refreshing a Pioneer of California Craft Cider - EIN News
Common Good Unveils New Brand Identity and Packaging for ACE Cider, Refreshing a Pioneer of California Craft Cider EIN News
Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms
The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.
How Lowe’s is building — and measuring — a full-funnel media network
The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.