Latest trademark & IP news from Google News, USPTO, and industry sources
TGL’s Detroit franchise unveils brand identity Sports Business Journal
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
“A Girl SMR at Claire's” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.
The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will eventually shout, “Wrong goal!”
The pasta sauce brand is taking its marketing to the next level
Part of the brand's Made in America platform, the campaign celebrates the beer's 150th anniversary
Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy.
Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen.
River Walk pub’s trademark fight leads Texas chain to drop ‘Mad Dogs’ name San Antonio Express-News
When Copyright Falls Short: Why Celebrities Are Turning to Trademark Law to Fight AI JD Supra
TGL’s Motor City Golf Club releases brand identity, logo Yahoo Sports
G Hughes Relaunch: New Sauces & Brand Identity Food & Beverage Magazine
Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.
The delivery platform has made special offers a central theme of its marketing efforts as it continues to struggle with market share.
This is the third promo promoting NBC’s upcoming 100th anniversary.
Simple, Human, Unified: WMH&I Creates Brand Identity for Surrey Domestic Abuse Partnership Roastbrief US
This Golf Brand’s Strategy Is to Make Inclusive Marketing Par for the Course Chief Marketer
Futures Thinking for a Gen Alpha brand strategy Inquirer.net
From outcomes-based pricing to agent-led orchestration and the future of discoverability, these are the conversations that dominated Possible.
Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.