How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash
The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Duncan Painter Leaves Omnicom
Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO.
Branding
May 4, 2026
Eject relaunches brand with new international focus - World Footwear
Eject relaunches brand with new international focus World Footwear
Branding
May 4, 2026
The James Brand’s Founder Exits Company - SGB Media
The James Brand’s Founder Exits Company SGB Media
Branding
May 4, 2026
Ecotec launches new brand identity - Recycling Product News
Ecotec launches new brand identity Recycling Product News
Branding
May 4, 2026
OmniActive Launches Refreshed Brand Identity Focusing on Global Consumer Wellness - PR Newswire
OmniActive Launches Refreshed Brand Identity Focusing on Global Consumer Wellness PR Newswire
Branding
May 4, 2026
Terex Ecotec debuts new brand identity - Recycling Product News
Terex Ecotec debuts new brand identity Recycling Product News
News
May 3, 2026
'In co-ordination with the appointed administrators, we have agreed to acquire certain assets of the business' - Wigan Today
'In co-ordination with the appointed administrators, we have agreed to acquire certain assets of the business' Wigan Today
Branding
May 3, 2026
‘A little fire makes our brand sing’: Virgin’s GC on protecting the unpredictable - World IP Review
‘A little fire makes our brand sing’: Virgin’s GC on protecting the unpredictable World IP Review
Branding
May 2, 2026
Mary Alvizures on Empowering Heart-Led Entrepreneurs to Show Up with Confidence Through Aligned Branding - Bold Journey Magazine
Mary Alvizures on Empowering Heart-Led Entrepreneurs to Show Up with Confidence Through Aligned Branding Bold Journey Magazine
Branding
May 2, 2026
Why Brands Push Boundaries Yet Risk Diluting Identity - BW Marketing World
Why Brands Push Boundaries Yet Risk Diluting Identity BW Marketing World
News
May 2, 2026
Sanrio, Toei seek to create new characters in video games - 朝日新聞
Sanrio, Toei seek to create new characters in video games 朝日新聞
Branding
May 2, 2026
Athelas Deepens Outpatient Platform Traction and Sharpens Tech-First Brand Strategy - TipRanks
Athelas Deepens Outpatient Platform Traction and Sharpens Tech-First Brand Strategy TipRanks
Branding
May 2, 2026
Avalara Highlights Brand Strategy and Culture in Company-Wide AvaChat Broadcast - TipRanks
Avalara Highlights Brand Strategy and Culture in Company-Wide AvaChat Broadcast TipRanks
News
May 1, 2026
Jimmy Kimmel Files Trademarks to Protect His Voice and Image from AI - Gerben IP
Jimmy Kimmel Files Trademarks to Protect His Voice and Image from AI Gerben IP
Branding
May 1, 2026
From awareness to action: Rebuilding brand strategy for digital maturity - Adgully.com
From awareness to action: Rebuilding brand strategy for digital maturity Adgully.com
3AF Honors Coca-Cola, McDonald’s, Disney, and More for Impact on Asian American Market
The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.
Marketing
May 1, 2026
Ads of the Week: 8 Campaigns That Caught Our Eye, From Claire’s to Skittles
Brands including Skittles, Claire's, Chivas Regal, and Budweiser are behind the week's most notable ads.
News
May 1, 2026
Global Trademark Trends: India, Indonesia & Russia Updates 2026 - Law.asia
Global Trademark Trends: India, Indonesia & Russia Updates 2026 Law.asia