Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts
The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
How Qualcomm is building an iconic consumer brand for the AI era
CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon that culminates in a new campaign by 72andSunny.
Marketing
May 4, 2026
Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign
Fox kicks off its World Cup campaign with new, celeb-filled ad.
News
May 4, 2026
Focus Hits Breakaway Team With Trademark Suit Over ‘Mosaic’ Name - AdvisorHub
Focus Hits Breakaway Team With Trademark Suit Over ‘Mosaic’ Name AdvisorHub
Notepad++ Creator Calls Out 'Fake' Mac App Over Trademark Violation - MacRumors
Notepad++ Creator Calls Out 'Fake' Mac App Over Trademark Violation MacRumors
News
May 4, 2026
Churchill Downs Just Bought the Preakness Stakes Brand for $85 Million — What It Changes for Horse Racing Bettors - Bettors Insider
Churchill Downs Just Bought the Preakness Stakes Brand for $85 Million — What It Changes for Horse Racing Bettors Bettors Insider
Branding
May 4, 2026
AERO1200 TAKES FLIGHT: OPTRUST UNVEILS NEW BRAND IDENTITY FOR 1200 STEWART STREET, INSPIRED BY SEATTLE'S AVIATION HERITAGE - PR Newswire
AERO1200 TAKES FLIGHT: OPTRUST UNVEILS NEW BRAND IDENTITY FOR 1200 STEWART STREET, INSPIRED BY SEATTLE'S AVIATION HERITAGE PR Newswire
Branding
May 4, 2026
Elevating Brand Identity Through Custom-Labeled Aluminum Bottles - The National Law Review
Elevating Brand Identity Through Custom-Labeled Aluminum Bottles The National Law Review
Branding
May 4, 2026
Peter Arnell selected as America's first chief brand architect - Dezeen
Peter Arnell selected as America's first chief brand architect Dezeen
Made in New Hampshire elevates local businesses, strengthens brand - The Cabinet Press
Made in New Hampshire elevates local businesses, strengthens brand The Cabinet Press
Marketing
May 4, 2026
Dollar General bridges onsite, offsite retail media with new solution
Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.
Marketing
May 4, 2026
Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers
The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.
Marketing
May 4, 2026
Could a Unified, Independent Measurement System for CTV Be Close?
This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […...
How Marketers Can Get Clean Incrementality Measurements in a Messy World
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]
Marketing
May 4, 2026
Turning Complex Data Into Genuine Audience Connections
This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the […]
Marketing
May 4, 2026
Here Are the Cable News Ratings for April 2026
Though Fox News saw declines in total viewers and the demo, it still led both categories in April.
Branding
May 4, 2026
Lambert Landscape unveils refreshed brand and service structure - Landscape Management
Lambert Landscape unveils refreshed brand and service structure Landscape Management
Branding
May 4, 2026
Voast Debuts Refreshed Brand Identity, Formally Introducing the Interview Booth Category to the Events Industry - The National Law Review
Voast Debuts Refreshed Brand Identity, Formally Introducing the Interview Booth Category to the Events Industry The National Law Review
Branding
May 4, 2026
How 3 creators fused different cultures to build a KC-centric clothing brand - Kansas City Star
How 3 creators fused different cultures to build a KC-centric clothing brand Kansas City Star
Branding
May 4, 2026
Business First Bancshares : B1BANK Unveils "Ignite Ambition" Brand Positioning with Drew Brees Across Louisiana and Texas - marketscreener.com
Business First Bancshares : B1BANK Unveils "Ignite Ambition" Brand Positioning with Drew Brees Across Louisiana and Texas marketscreener.com