How Domino’s is taking on the Big Mac, Whopper and other fast-food icons
CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest campaign.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
America’s 250th proves heritage marketing is for every brand
Discover how brands can tap cultural celebrations and authentic visuals to deepen trust and connection.
The retail marketer’s BFCM readiness playbook
Is your brand BFCM-ready? Find the gaps before peak season hits.
Fernando Machado Just Let 100 Creators Loose in 50 Chipotle Kitchens
In his first campaign for the burrito chain, Machado is building on its long-running "Behind the Foil" campaign
ADWEEK Creativity Advantage: A Sports Marketing Renaissance Opens the Playing Field to New Brands
As sports become increasingly valuable for marketers, brands are shaking up their creative playbooks.
The Beaver is Not the Point: What the Buc-ee’s Cases Teach About Trademark Strategy - JD Supra
The Beaver is Not the Point: What the Buc-ee’s Cases Teach About Trademark Strategy JD Supra
Christian Metal Band Sues Netflix Over KPop Demon Hunters Trademark Dispute - Межа. Новини України.
Christian Metal Band Sues Netflix Over KPop Demon Hunters Trademark Dispute Межа. Новини України.
Samsung ordered to pay Swatch millions in trademark suit - SWI swissinfo.ch
Samsung ordered to pay Swatch millions in trademark suit SWI swissinfo.ch
Minute Media Unveils New Brand Identity - Business Wire
Minute Media Unveils New Brand Identity Business Wire
Tata Motors Introduce New Brand Identity - What Actually Changes? - V3Cars
Tata Motors Introduce New Brand Identity - What Actually Changes? V3Cars
Tata Motors Rolls Out Unified Brand Identity 'TATA.CARS' - overdrive.in
Tata Motors Rolls Out Unified Brand Identity 'TATA.CARS' overdrive.in
Chipotle deploys 100 creators for latest ads spotlighting fresh food
In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a traditional script.
Snapchat’s bid to simplify mobile marketing measurement goes global
Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.
Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry
Snickers and BBDO have created two films that demonstrate AI acting unlike itself
Cheez-It Brings Game-Day Hot Takes From the Stands to the Couch
Cheez-It's new creative direction centers on college football culture.
Jon Hamm Ad Kicks Off BetMGM’s AOR Partnership With Indie Agency Cape
After two years of successful projects, Cape is officially the betting platform’s agency of record
WNBA’s Hope for a ‘The W’ Trademark Rides on a Three-Letter Word - Bloomberg Law News
WNBA’s Hope for a ‘The W’ Trademark Rides on a Three-Letter Word Bloomberg Law News
Africa’s most-used phone brand Samsung ordered to pay $11.6 million over copied luxury watch apps - Business Insider Africa
Africa’s most-used phone brand Samsung ordered to pay $11.6 million over copied luxury watch apps Business Insider Africa
Samsung ordered to pay Swatch millions in trademark suit - swissinfo.ch
Samsung ordered to pay Swatch millions in trademark suit swissinfo.ch
Memphis Zoo invites public to choose its new brand - actionnews5.com
Memphis Zoo invites public to choose its new brand actionnews5.com