E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Wendy’s signs on as first sponsor for in-app Bravo fan experience
The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.
Sociable: TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
Why Brand Entertainment Goes Unwatched and What to Do About It
Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
Item 7 Go vs Item 7 Move: Copycat Strategy or Trademark Infringement? - The Guardian Nigeria News
Item 7 Go vs Item 7 Move: Copycat Strategy or Trademark Infringement? The Guardian Nigeria News
Branding
Oct 15, 2026
LaGrange County Chamber of Commerce unveils new brand identity - wowo.com
LaGrange County Chamber of Commerce unveils new brand identity wowo.com
Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising
Univision's Wade Davis and former Paramount ads leader John Halley join Clear Channel C-suite
Pivot or Perish: Kargo’s Bet on AI Media Buying
Harry Kargman on the forces reshaping the way brands approach advertising and media buying.
Why Branded Entertainment Goes Unwatched and What To Do About It
Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
Ronald McDonald House Four States Introduces New Look in Global Brand Refresh - Newstalk KZRG
Ronald McDonald House Four States Introduces New Look in Global Brand Refresh Newstalk KZRG
Mid-engined Porsche Mission S concept showcases brand’s future design identity - The Driven Chat Podcast
Mid-engined Porsche Mission S concept showcases brand’s future design identity The Driven Chat Podcast
Branding
Oct 15, 2026
Carat's new positioning puts media efficiency to test - ContentGrip
Carat's new positioning puts media efficiency to test ContentGrip
Zendaya Is in Everything. Why That Would Sink Most Brands - Inc.com
Zendaya Is in Everything. Why That Would Sink Most Brands Inc.com
Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
Week of Sept 28 Morning News Ratings: Total Viewer Gains for Morning Shows
GMA narrows the demo gap.
American Express CMO and 37-Year Vet Elizabeth Rutledge Retires
Financial services giant said it expects to announce a successor in the coming weeks
Week of Oct. 5 Evening News Ratings: CBS Evening News Up in Demo
All three evening newscasts did not post gains in total viewers.
Branding
Oct 15, 2026
LaGrange County Chamber of Commerce unveils new brand identity - WOWO
LaGrange County Chamber of Commerce unveils new brand identity WOWO
Just Eat Introduces Stay Just Where You Are Global Brand Platform - Creative Salon
Just Eat Introduces Stay Just Where You Are Global Brand Platform Creative Salon
Circularo Unveils a New Global Brand Identity - Connecting Dubai Origins with a Global Identity - EIN News
Circularo Unveils a New Global Brand Identity - Connecting Dubai Origins with a Global Identity EIN News