UPFRONT holds 6 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 44 (Medical & Beauty Services) with 2 filings. The WikiTrademarks Expansion Score is 33/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 3, 2026
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Sign in to claimHow is UPFRONT filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
UPFRONT in the News
Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.
Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.'
Netflix says it's in advanced talks to close upfront deals, and it's going to pull back on its bi-annual viewership reporting.
Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.
Plus, how much it costs to sponsor a retail upfront.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99783905 | UPFRONT | Apr 23, 2026 | Registered | 041 Education & Entertainment | The Jug, Inc. |
| 99298858 | UPFRONT | Jul 23, 2025 | Registered | 044 Medical & Beauty Services | Upfront Marital Technologies Inc. |
| 99298862 | UPFRONT | Jul 23, 2025 | Registered | 041 Education & Entertainment | Upfront Marital Technologies Inc. |
| 99298866 | UPFRONT | Jul 23, 2025 | Registered | 009 Electronics & Software | Upfront Marital Technologies Inc. |
| 79327545 | UPFRONT | May 20, 2021 | Pending | 003 Cosmetics & Cleaning 005 Pharmaceuticals 029 Processed Foods 030 Staple Foods & Beverages 032 Beer & Soft Drinks 035 Advertising & Business 044 Medical & Beauty Services | Upfront B.V. |
| 78296143 | UPFRONT | Sep 04, 2003 | Pending | 007 Machinery 012 Vehicles | DEERE & COMPANY |
Weekly visibility reports showing how ChatGPT mentions UPFRONT, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: UPFRONT trademark portfolio
What trademarks does UPFRONT hold?
UPFRONT holds 6 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 44 (Medical & Beauty Services), Class 41 (Education & Entertainment), Class 9 (Electronics & Software). The most recent filings are registered to The Jug, Inc..
How many trademarks does UPFRONT have at the USPTO?
WikiTrademarks tracks 6 USPTO trademark filings attributed to UPFRONT. The brand has been actively filing since September 2003. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does UPFRONT file most often?
UPFRONT's most active class is NICE Class 44 (Medical & Beauty Services), with 2 filings. The full distribution across all 3 classes is shown in the Nice Class Distribution panel on this page.
Who owns the UPFRONT trademark?
The most recent filings under the UPFRONT mark are registered to The Jug, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is UPFRONT expanding into new categories?
The current WikiTrademarks Expansion Score for UPFRONT is 33 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new UPFRONT trademark filings?
Click the Watch Brand button at the top of this page to add UPFRONT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare UPFRONT to another owner · Browse all NICE classes · Most valuable brands
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