Bossier City launches new brand identity following $100,000 communications initiative - Shreveport-Bossier Journal
Bossier City launches new brand identity following $100,000 communications initiative Shreveport-Bossier Journal
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Whoop Hires Former Nike CMO as its Top Marketer
Dirk-Jan van Hameren’s first day at Whoop is July 20th.
Hinge Is Selling Honesty to a Generation Losing Faith in Dating Apps
As dating app fatigue meets rising AI mistrust, Hinge's CMO bets on authentic human storytelling.
News
Jul 8, 2026
Attorneys caution entertainers over trademark protection - Jamaica Star
Attorneys caution entertainers over trademark protection Jamaica Star
Tropi Crystal Reclaims Its Authentic Brand Identity and Heritage - PR Newswire
Tropi Crystal Reclaims Its Authentic Brand Identity and Heritage PR Newswire
New DTC brand launches with focus on plush blankets - Home Textiles Today
New DTC brand launches with focus on plush blankets Home Textiles Today
Branding
Jul 8, 2026
SOFTSWISS unveils new brand positioning at iGB L!VE London 2026 - Yogonet
SOFTSWISS unveils new brand positioning at iGB L!VE London 2026 Yogonet
Chipotle drives rewards program with ‘PGA Tour 2K25’ integration
The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.
How Doritos gets global, year-round scale with Formula 1 partnership
Kyle Gore, vice president of global marketing for Doritos, compares the brand’s efforts to what’s required for the Super Bowl — but on a much larger scale.
Paik’s Coffee drops key part of brand identity ahead of international push - World Coffee Portal
Paik’s Coffee drops key part of brand identity ahead of international push World Coffee Portal
Why the Bot-Majority Internet Demands a Marketing Reset
Leaders from Human, Reddit, Roku, and Tripadvisor reckon with a web where bots outnumber people.
McGrew Unveils Brand Identity, Technology Investment to Drive Growth - Construction Equipment Guide
McGrew Unveils Brand Identity, Technology Investment to Drive Growth Construction Equipment Guide
Tory Burch Names Klitos Teklos Brand Chief - The Impression
Tory Burch Names Klitos Teklos Brand Chief The Impression
Integral Ad Science’s New CEO Dishes on Her Plans for the Company
Two days into the job, Lidiane Jones tells ADWEEK where she wants to take IAS– from AI chatbots to M&A.
Inflation-Wary Parents Turn to AI to Thrift for Back-to-School Deals
More than half of consumers will use AI to help them with back-to-school shopping this year
News
Jul 8, 2026
TRADEMARK—6th Cir.: Furniture company wins trademark suit brought by famed designer’s estate - VitalLaw.com
TRADEMARK—6th Cir.: Furniture company wins trademark suit brought by famed designer’s estate VitalLaw.com
Beyond the Logo: 7-Eleven v. Nike and the New Frontier of Brand Identity - IPWatchdog.com
Beyond the Logo: 7-Eleven v. Nike and the New Frontier of Brand Identity IPWatchdog.com
72andSunny Builds Brand Identity for LOVB San Francisco Women's Pro Volleyball Team - Little Black Book | LBBOnline
72andSunny Builds Brand Identity for LOVB San Francisco Women's Pro Volleyball Team Little Black Book | LBBOnline
Reclaiming Brand Sovereignty In The AI Era - Search Engine Journal
Reclaiming Brand Sovereignty In The AI Era Search Engine Journal