Latest trademark & IP news from Google News, USPTO, and industry sources
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
The company's updated privacy policy quietly formalizes data-sharing with marketing partners and confirms it's receiving purchase data from advertisers, just as ChatGPT uninstalls are on the rise.
The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity ADWEEK
Squish v. Coty Case Puts Beauty Brand “Look & Feel” in the Spotlight thefashionlaw.com
Newsmax announces a new podcast featuring Greta Van Susteren.
Why today's chief executives must lead as marketers first.
This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to […]
This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, […]
This post was created in partnership with Collectively Small business owners rarely get to do just one job. They handle marketing, finances, operations, customers, hiring, and whatever breaks before l...
This post was created in partnership with GroundTruth Audio has always been a trust-driven medium. Now, brands are looking for proof that trust can drive measurable business outcomes. During an […]
This post was created in partnership with Brandwatch AI answer engines like ChatGPT are jolting an already fragmented customer journey. During an ADWEEK House Possible fireside co-hosted with Brandwat...
This post was created in partnership with InMobi Generative AI is developing at a rapid pace, and marketers must understand how it will engage consumers to leverage its power. During […]
The Hyve Group-owned event is pushing existing sponsors to resign by today, with rates starting around $50,000.
The adtech firm’s offerings compete with Criteo.
Taylor Swift is trying to trademark her voice. Is that a good thing? Northeastern Global News
Budweiser has been waiting 150 years for this brand moment Fast Company
The Hyve Group-owned event is pushing existing sponsors to resign by today, with rates starting around $50,000.
Brand (marketing) | Description, Examples, History, Risks, & Rewards | Britannica Money Britannica
Social-First Finance: Where Brand Strategy Meets Customer Experience in the Age of AI Sprout Social
Jimmy Kimmel Files Trademarks to Protect His Voice and Image from AI Gerben IP