Latest trademark & IP news from Google News, USPTO, and industry sources
NCAA sues DraftKings for March Madness trademark infringement espn.com
NCAA accuses DraftKings of "March Madness" trademark infringement, asks court for restraining order cbsnews.com
GSM Project unveils new brand identity, GSM Studios Blooloop
Cortland appoints vice president of brand strategy, experience The Business Journals
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.
In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Portal Latino research.
Here’s something most branding teams will admit after a drink or two: they don’t really know how to manage music. Not in the sense that they can’t pick a good track for a campaign. Most can. The prob...
Fox News remained the most-watched cable news network.
Chuck Norris, the martial-arts meister turned actor—and, later in life, entrepreneur and ambassador for brands from Toyota to Glock—died on March 19 in Hawaii. He was 86. While Norris never […]
Disney and ESPN achieve new highs for women's tournament ad sales, with pricing up double digits percent-wise.
CBS Evening News falls below 4 million total viewers for the week.
NBC News to partner with Joanna Stern on tech coverage.
China without the myths: what still matters most for trade mark protection Lewis Silkin
Sprite reasserts cultural bona fides with global platform, brand refresh Marketing Dive
Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.”
‘Vogue’ sues dog magazine ‘Dogue’ for trademark infringement The Mercury News
From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management ipsos.com
China without the myths: what still matters most for trade mark protection Lewis Silkin LLP
China without the myths: what still matters most for trade mark protection lewissilkin.com