The $1 Trillion Question: Why Are Brands Still Underinvesting in Women’s Sports?
One of the biggest opportunities in marketing remains largely untapped.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Amid AI and M&A, It’s Time for Agencies to Recalibrate
ADWEEK introduces M&A vertical in partnership with Evros Group.
How Various News Outlets Will Celebrate America’s 250th Birthday
President Donald Trump will mark the milestone with a speech from the Lincoln Memorial on Saturday night.
Branding
Jun 30, 2026
Volkswagen's Phaeton Was A Luxurious Failure And An Expensive Lesson In Brand Identity - CarBuzz
Volkswagen's Phaeton Was A Luxurious Failure And An Expensive Lesson In Brand Identity CarBuzz
Branding
Jun 30, 2026
Finom unveils vibrant brand identity highlighting entrepreneurs' journeys - Adland.tv
Finom unveils vibrant brand identity highlighting entrepreneurs' journeys Adland.tv
Branding
Jun 30, 2026
Powerade Unveils Redesigned Packaging to Strengthen "Brand Identity" - starnewskorea.com
Powerade Unveils Redesigned Packaging to Strengthen "Brand Identity" starnewskorea.com
MLB Hopes to Walk Off With More Fans Using Content Creators
The ADWEEK House discussion looks at how baseball is evolving for a new generation of fans.
EXCLUSIVE: Omnicom to Win Adidas’ $512M Global Media Account
Omnicom Media Group is set to secure Adidas’ $512 million global media account.
Waggle Selects Unbound To Handle Creative, Brand Strategy - Yahoo Finance
Waggle Selects Unbound To Handle Creative, Brand Strategy Yahoo Finance
Artists First Launches Music Division Led By Carmen Murray - yahoo.com
Artists First Launches Music Division Led By Carmen Murray yahoo.com
IVEST Consumer Partners and Cloverlay Announce Sale of Care Bears to Authentic Brands Group - Business Wire
IVEST Consumer Partners and Cloverlay Announce Sale of Care Bears to Authentic Brands Group Business Wire
Authentic Signs Definitive Agreement to Acquire Care Bears, Expanding its Entertainment Platform into Character IP - Authentic Brands Group
Authentic Signs Definitive Agreement to Acquire Care Bears, Expanding its Entertainment Platform into Character IP Authentic Brands Group
Branding
Jun 29, 2026
Germany Eurowings Travel Revolution Unveils Stunning New Brand Identity Transforming European Aviation Experience - Travel And Tour World
Germany Eurowings Travel Revolution Unveils Stunning New Brand Identity Transforming European Aviation Experience Travel And Tour World
How LULACREATES designed baby skincare brand Smoosh to look at home on a beauty shelf - Creative Boom
How LULACREATES designed baby skincare brand Smoosh to look at home on a beauty shelf Creative Boom
The interplay between colour and shades of grey is reshaping the brand’s identity - Il Sole 24 ORE
The interplay between colour and shades of grey is reshaping the brand’s identity Il Sole 24 ORE
Bentley to preserve core identity as industry shifts toward electrification - China Daily
Bentley to preserve core identity as industry shifts toward electrification China Daily
Backstreet Boys file to trademark their voices against AI replicas, joining Taylor Swift and Lionel Richie - Music Business Worldwide
Backstreet Boys file to trademark their voices against AI replicas, joining Taylor Swift and Lionel Richie Music Business Worldwide
KCC and HDC Hyundai Development Company Join Forces on Brand Color Renewal Project, Sign MOU to Build IPARK Brand Color Identity - sportschosun.com
KCC and HDC Hyundai Development Company Join Forces on Brand Color Renewal Project, Sign MOU to Build IPARK Brand Color Identity sportschosun.com
Americans are redefining success. Brands need to catch up.
Consumers still dream big. They're just defining success differently.
From foot traffic to sales: streaming ads are more than a reach play
New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.