Trademark News

Latest trademark & IP news from Google News, USPTO, and industry sources

TIME Marketing Jun 29, 2026

Scaling Brands Inside the Story

This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]

AGENCY Marketing Jun 29, 2026

Building Strategic Brand-Agency Partnerships

This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trus...

PATH Marketing Jun 29, 2026

When Every Moment Becomes a Shopping Moment

This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]

STOREFRONT Marketing Jun 29, 2026

Streaming Is Becoming a Storefront

This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer...