ADWEEK Commerce Advantage: Back-to-School Trends Point to What Marketers Can Really Expect for the Holidays
Inflation and the labor market could result in soft consumer spending.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Hoka builds Strava running stats into digital OOH campaign
The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.
PepsiCo hands global media to Publicis amid transformation at CPG giant
Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.
How Graza hopes to lap the competition with some help from NASCAR
The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.
How marketers can navigate machine bias as AI takes over media
As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.
What Primates Can Teach Us About Social Media Marketing
The difference between reaching people and moving them.
Personalization No Longer Wins. Relevance Is the Real Competitive Advantage
The real solution requires a connected system that combines identity, customer behavior, and business signals.
Week of Aug 24 Evening News Ratings: ABC and NBC Grow in Both Categories
WNT gets boost in demo, and NBC crosses 7 million total viewers.
Wellness Brand Rouge Care Let AI Agents Buy Its TV Ads, and Made 5x Its Money Back
The CTV campaign used two agents, one for planning and one for buying
How Lowe’s Turned Its NFL Sponsorship Into a Play for Gen Z
As Lowe's revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways
Branding
Sep 3, 2026
Lambert Spawn, Giorgio announce brand updates - Produce Grower -
Lambert Spawn, Giorgio announce brand updates Produce Grower -
Railway Engineering Institution unveils new brand identity - Rail Business Daily
Railway Engineering Institution unveils new brand identity Rail Business Daily
Branding
Sep 3, 2026
UKTram mutual member RailEI unveils new brand identity - UKTram
UKTram mutual member RailEI unveils new brand identity UKTram
Maria Bartiromo No Longer With Fox News Media
Bartiromo has been with Fox News Media since January 2014.
Norah O’Donnell Returns to the Morning Shift at CBS News
She previously anchored CBS News’ flagship morning show from 2012 until May 2019.
How Delta, Peanuts, and Yahoo Use Nostalgia to Reconnect Iconic Brands With Culture
Three communications leaders on turning major anniversaries into opportunities for cultural relevance and future growth.
Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Media
Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Disney adds Jennifer Creegan as head of marketing technology and operations.
The Legal Framework Driving the Modern Consumer Goods Brand - thefashionlaw.com
The Legal Framework Driving the Modern Consumer Goods Brand thefashionlaw.com
Tabby unveils new brand identity, created in collaboration with Ragged Edge - Campaign Middle East
Tabby unveils new brand identity, created in collaboration with Ragged Edge Campaign Middle East