How Instacart is cultivating full-funnel marketing with video, AI
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
Latest trademark & IP news from Google News, USPTO, and industry sources
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options...
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK House […]
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trus...
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers acro...
SCOTUS Grants Cert Petition on Trademark Strength Inquiry Over SG Brief Urging Denial IPWatchdog.com
Trademark Cuts the Ribbon on 321-Unit The Vickery Apartment Community in Fort Worth Fort Worth Inc.
Greece Chamber unveils new brand identity Rochester Business Journal
FINNY Unveils Refreshed Brand Identity, Echoing Its Mission to Modernize Advisor Growth Yahoo Finance
Travel insurance provider Faye unveils new brand identity Travel Weekly
Radim Malinić: A brand that loses its truth no longer has anything to protect media-marketing.com
QNY Creative Named Oak Farms Dairy Agency of Record, Launches Texas Brand Campaign citybiz
Beyond the Plastic Bag: How Reusable Totes Changed Brand Strategy for Good Daily Business
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
ARM oversees $750M in media investments annually.
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consu...
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer...
Participatory Brand Platforms Trend Hunter