Latest trademark & IP news from Google News, USPTO, and industry sources
A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.
On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.
In the age of AI, Etsy wants to celebrate the moments that make us human.
After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.
The sustainable brand revamped its logo and rolled out new colors to packaging.
‘Full Tilt’ arcade operator loses trademark coverage fight businessinsurance.com
Agentic Brand-Building Features Trend Hunter
FOAM: Building Culturally Resonant Brand Experiences Through Sensory Storytelling USA Today
Pinnacle Advisory Group Unveils New Brand Identity, Enhancing its Strategic Role in their Hotel Investment, Hospitality Advisory and Asset Management for the Future Travel And Tour World
While AI can speed up rebrand planning, it shouldn’t be the only source of truth. As AI tools become more capable, it’s tempting to ask them a big question such as “What will our rebrand cost?” or “Ca...
Fleming says he would have “regretted not taking the swing."
Critics give Ferrari Luce EV a cool response, shares fall The Detroit News
Weekly take: Why ‘impossible to ignore’ IP became my 'Jedi path' Managing Intellectual Property
Dual airline brands create some push back for Alaska Airlines West Hawaii Today
Inside URochester’s brand transformation University of Rochester
Dacia’s strategy and ambitions by 2030: the brand’s contribution to futuREady renaultgroup.com
Meghan Markle reportedly shifts to solo brand strategy MSN
Trademark Squatters Are Coming for Your Supply Chain in Swarms Now Harris Sliwoski LLP
Creative Spark redefines men’s hair loss conversation with a new identity for LEO Design Week
Custom Indoor Signage Helps Houston Businesses Build Stronger Brand Identity Carroll County Mirror-Democrat