Hallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement From iSpot
Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Sallie Starts Serving Ads to Students Looking for Scholarships
Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
MAT Stock Jumps 23% — Authentic Brands Reportedly Eyes $6B-Plus Takeover Of Mattel - TradingView
MAT Stock Jumps 23% — Authentic Brands Reportedly Eyes $6B-Plus Takeover Of Mattel TradingView
'A brand new visual identity for the club' - Yahoo Sports
'A brand new visual identity for the club' Yahoo Sports
Phobio Unveils New Brand After Returning $1B+ to Businesses & Consumers - EIN Presswire
Phobio Unveils New Brand After Returning $1B+ to Businesses & Consumers EIN Presswire
Molton Brown names Laura Hogan CMO to lead global brand push - marketech-apac.com
Molton Brown names Laura Hogan CMO to lead global brand push marketech-apac.com
Week of Sept 21 Cable News Ratings: Primetime Gains for All Cable Nets
MS NOW’s The Rachel Maddow Show is strong in demo.
OpenWeb Enters Insolvency After Dramatic Fall From $1.5 Billion Valuation
The adtech firm is under court supervision after a dispute with a lender intensified an ongoing cash crunch.
Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s Pitch Lose its Punch?
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
Red Antler-owned Creator Studio Wants to Fight AI Slop With UGC
Fat Earth Studios is a bid to capture shifting budgets as influencer content outperforms on social
Harry Chapin Food Bank unveils refreshed brand as organization enters new chapter - Cape Coral Breeze
Harry Chapin Food Bank unveils refreshed brand as organization enters new chapter Cape Coral Breeze
Monkey Shoulder rolls out global redesign - The Spirits Business
Monkey Shoulder rolls out global redesign The Spirits Business
Nike (NKE) Shifts Jordan Brand Strategy to Scarcity Model Amid R - GuruFocus
Nike (NKE) Shifts Jordan Brand Strategy to Scarcity Model Amid R GuruFocus
From Awareness to Action: Rethinking Mental Health Campaigns
How to leverage athletes’ influence, choosing high-dwell placements, and avoiding tokenism.
The Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao
Why Snap is betting on real connection over passive scrolling.
Why Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last
The celebrity skincare brand announced Wednesday that it is winding down operations. The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare lin...
Branding
Oct 1, 2026
University of Nevada, Reno to unveil new brand - unr.edu
University of Nevada, Reno to unveil new brand unr.edu
Tresalis acquires well-being fragrance brand Vyrao in debut beauty acquisition. - personalcareinsights.com
Tresalis acquires well-being fragrance brand Vyrao in debut beauty acquisition. personalcareinsights.com
Branding
Oct 1, 2026
Monkey Shoulder rolls out global redesign - thespiritsbusiness.com
Monkey Shoulder rolls out global redesign thespiritsbusiness.com
Seneca Resorts & Casinos refreshes brand ahead of 25th anniversary - Yogonet
Seneca Resorts & Casinos refreshes brand ahead of 25th anniversary Yogonet