HALLMARK holds 28 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 16 (Paper & Printed Goods) with 10 filings. The WikiTrademarks Expansion Score is 16/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
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Nice Class Distribution
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Recent Filings
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FAQ: HALLMARK trademark portfolio
What trademarks does HALLMARK hold?
HALLMARK holds 28 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 16 (Paper & Printed Goods), Class 28 (Games & Toys), Class 9 (Electronics & Software). The most recent filings are registered to Hallmark Licensing, LLC.
How many trademarks does HALLMARK have at the USPTO?
WikiTrademarks tracks 28 USPTO trademark filings attributed to HALLMARK. The brand has been actively filing since February 1940. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HALLMARK file most often?
HALLMARK's most active class is NICE Class 16 (Paper & Printed Goods), with 10 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HALLMARK trademark?
The most recent filings under the HALLMARK mark are registered to Hallmark Licensing, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HALLMARK expanding into new categories?
The current WikiTrademarks Expansion Score for HALLMARK is 16 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HALLMARK trademark filings?
Click the Watch Brand button at the top of this page to add HALLMARK to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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