Latest trademark & IP news from Google News, USPTO, and industry sources
Where activation ends, elimination begins. I’ve always argued that what the customer lifecycle framework calls “pre-purchase” isn’t the beginning of decision making at all, but rather the period after...
Fox News remained the most-watched cable network in total viewers, despite month-to-month declines.
Debitura Detective Agency Expands Intellectual Property Rights Investigation Services to Combat IP Theft Issuewire
Samyang Foods Replaces HOCHI with PEPPO Mascot for Buldak Brand 조선일보
Original Source Launches 'Refreshingly Original' Brand Positioning Via SICKDOGWOLFMAN bandt.com.au
Dirt turns fitness vision into global brand platform marketingreport.one
Inside Instrument’s Five-Week Sprint to Launch Highwire Little Black Book | LBBOnline
Cox & Kings Launches New Brand Campaign, Unveiling Refreshed Identity as Part of a Global Expansion ittn.ie
Podean, Harvest Group, and EVOQ Group look for scale.
McDonald’s, Nike, Apple, Calvin Klein, Lego, and more are behind the week’s most notable ads.
The Strategy Behind USA Today Co.'s Big Identity Shift With Kristin Roberts and Lark-Marie Anton ADWEEK
Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” campaign.
What the rebrand signals for the future of publishing in the AI era.
Why brand expression is the only real differentiator in the age of AI.
Businesses face strict World Cup trademark rules. Here are the guidelines KERA News
Drag Queen Activist Pattie Gonia Publicly Battles Patagonia Over Trademark Lawsuit, Calls It 'Corporate Erasure' edhat
Allied Arts Council launches new brand identity with ribbon-cutting ceremony News-Press NOW
Wearable kicks off its biggest campaign ever for 'the world’s smallest smart ring'
Exciting update! New PNW logos and brand guidelines now available Purdue University Northwest
Cox & Kings Reveals Refreshed Brand Identity recommend.com