Latest trademark & IP news from Google News, USPTO, and industry sources
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company's marketing evolved during his tenure.
K-pop superstar Jennie's latest Beats collab features an exclusive track, new headphones, and a pop-up for fans.
The new CEO of MONO will expand the creative boutique into integrated marketing and transformation services
These are Paramount's first upfront dinners following its $8 billion merger with Skydance.
Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market.
Mike Ashley appeal case confronts ‘unjust’ trademark claims City AM
Westend Green's trademark dispute reaches SC; court issues notice ANI News
Protecting the Symbols of Christ's Church: How a Trademark Lawsuit Aligns with Prophetic Guidance Meridian Magazine
O Sole Mio Brings Sunshine to Your Plate for Brand Refresh Little Black Book | LBBOnline
Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing Campaigns 巴士的報
Compugen Systems Inc. Establishes New Headquarters in Syracuse, NY, Launches Refreshed Brand Identity, and Amplifies North American IT Capabilities PR Newswire
Opus Agency launches new identity and brand philosophy Conference News
The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4.
Every brand needs a competitor you choose to benchmark against and beat.
This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration....
This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. […]
This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with […]
Influencer's Jewelry Brand, Coastal Caviar, Begins Process of Changing Name Following Dismissal of Trademark Infringement Lawsuit People.com