Latest trademark & IP news from Google News, USPTO, and industry sources
The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record sponsorship revenue.
New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can improve brand outcomes.
David Dugan, formerly an ads leader at Meta, joins OpenAI as its vp and head of global ads solutions.
The Scripps Sports Network, a free, ad-supported streaming channel, will start with 100 live events across the year.
Plus, product placements are coming.
Cardi B fronts a campaign introducing Yahoo Mail’s new AI-powered feature.
Out of Bounds?: NCAA Challenges DraftKings' Use of 'March Mania' Branding The National Law Review
Vernon County rolls out new brand identity highlighting Driftless landscape VernonReporter
One23West Revamps Brand Identity For Aquamar 03/24/2026 MediaPost
Strattec Accelerates Strategic Transformation With New Brand Identity | THE SHOP theshopmag.com
Tesa seeks ‘consistent’ brand identity with updated packaging design Packaging Europe
‘Only Peroni’ brand positioning includes new 10x440ml pack for c-stores Better Retailing
The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.
The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.
YouTube is positioning itself as a comprehensive operating system for creator marketing—a shift that could unseat third-party creator platforms.
At its NewFronts event in Manhattan, Google unveiled a suite of updates to its popular ad buying platform.
FKA Twigs sues The Twigs as trademark dispute escalates Music Ally
NCAA Sues DraftKings Over Use of March Madness Trademark SBC Americas
NCAA files lawsuit against DraftKings over alleged March Madness trademark infringement EGR North America
11 Hotels Launch Marriott’s New Brand THP News