Latest trademark & IP news from Google News, USPTO, and industry sources
Figaro refreshes brand identity, unveils new packaging and Sunil Grover campaign to strengthen India growth MediaNews4U
Cvent launches rebrand and $1bn investment plan Conference & Meetings World
Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not.
But some ad buyers wonder if branded content undermines the core value prop of driving sales.
Digip Launches Legal Hub, Opening its AI-native Trademark Platform to Other Law Firms PR Newswire
Stop AI from Eroding Your Brand Harvard Business Review
The fix for the fictional enterprise brand Fast Company
Lufthansa Group evolves Miles & More into unified loyalty brand focused on personalised customer experiences Future Travel Experience
Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.
The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
When a Colorway Becomes a Trademark Problem: 7-Eleven Sues Nike Over Air Max 95 Release JD Supra
Use of '6-7' Meme, 'Seattle' Anchor Two Separate Food Trademark Lawsuits foodprocessing.com
The IP Behind the Putter: Golf’s New Intellectual Property Race IPWatchdog.com
Defense Startups Are Pouring Money Into Brand. Here’s Why It Matters for Marketers Everywhere inc.com
How Bijou’s “stripped back” brand strategy is paying off in sales The Buyer
The platform’s latest report examined the rising impact of athletic influencers and offered guidance on how to connect with them.
The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.
More Than a Formality: The Business Risks of Inaccurate Trademark Chain of Title Law.com
Two AI startups chose the same brand name. Now they’re headed to court. Domain Name Wire