Latest trademark & IP news from Google News, USPTO, and industry sources
Why it’s more important than ever to have a strong brand The World Economic Forum
In September 2014, Apple attempted one of the most ambitious “generosity plays” in modern marketing. Working with U2 (one of the biggest bands in the world in their heyday), they pushed the new album,...
Temu’s Brand Guardian Initiative Supports US Small Businesses in Protecting Intellectual Property Rights St. Cloud Times
Building Lasting Brand Equity in the Age of AI Boston Consulting Group
IP insights: top five M&A tips from an intellectual property perspective Farrer & Co
Building Lasting Brand Equity in the Age of AI bcg.com
Temu’s Brand Guardian Initiative Supports US Small Businesses in Protecting Intellectual Property Rights sctimes.com
Building Lasting Brand Equity in the Age of AI | BCG Boston Consulting Group
The Disney-OpenAI tie-up has huge implications for intellectual property fastcompany.com
In heavy industry, business-to-business (B2B) marketing communication is often flooded with technical specifications, performance data, and total cost of ownership (TCO) analysis. However, industrial...
The Disney-OpenAI tie-up has huge implications for intellectual property Fast Company
Trademark Property Company Selected as Developer for Shawnee Trail Mixed-Use Development in Celina, Texas The Business Press
Lufthansa Group launches new brand identity newsroom.lufthansagroup.com
Lufthansa Group launches new brand identity Lufthansa Group
Trademark Property Company Selected as Developer for Shawnee Trail Mixed-Use Development in Celina, Texas fortworthbusiness.com
Brand strategy: the future of multisensory marketing WGSN
Lufthansa Group launches new brand identity Lufthansa Group Newsroom
3 shifts shaping brand strategy, from AI ethics to streaming culture Ad Age
K.C. Chiefs’ Christmas campaign marks next phase of brand strategy Sports Business Journal
Nobody sends you an email that says: “Hey, we were going to sign up, but your tone felt a little off.” No, what really happens is: They just stop responding. They ghost you. They leave your deck unrea...