Latest trademark & IP news from Google News, USPTO, and industry sources
The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.
“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.
The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete governance guidelines.
Delaware Court Denies Sony Subsidiary Summary Judgment in Cinemavault Trademark Dispute IPWatchdog.com
LawnWorks Lawn Care Unveils New Brand Identity and Website for Enhanced Services Columbia Daily Tribune
Stor-Mor 254 Announces Enhanced Brand Identity and Expanded Storage Solutions for Kechi Community Fall River Herald News
LawnWorks Lawn Care Unveils New Brand Identity and Website for Enhanced Services blufftontoday.com
Is Mental Health & Wellness Becoming a Brand Strategy? CMOs Should Pay Attention gritdaily.com
COOPER TIRES UNVEILS BOLD NEW GLOBAL BRAND LOOK AND FEEL Goodyear
Carlsberg Sharpens Brand Strategy While Expanding Product Reach DirectorsTalk Interviews
Smashburger Rebuilds Brand Identity and Growth Potential QSR Magazine
Stor-Mor 135 Self Storage Announces Enhanced Brand Identity and Expanded Services Release The Evening Sun
What the Legal Battle of the Katie Perrys Teaches Us About Trademark Rights FindLaw
Clarity needed as Puma dispute highlights loophole in Chinese trademark law IAM Patent
GW Releases New Brand Guidelines gwtoday.gwu.edu
West Japan Railway Company and Saffron unveil brand strategy and identity, positioning Setouchi as Japan’s “Third Destination” Roastbrief US
Diageo: Elevate Brand Strategy and Accelerate Global Growth with Applied AI Strategy
GW Releases New Brand Guidelines GW Today
‘Landmark modernisation’ coming for Jersey’s intellectual property law channeleye.media
Enseo updates brand identity Hotel Management