Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Campaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad
Created with agency GentleForces, the Detroit-based design company’s first brand campaign features and was directed by actor Nicholas Braun.
13 Marketer Moves to Know About In August: Bobbie, Papa Johns, Twitch, and More
CMO hires, promotions, and exits from the first two weeks of the month
The Journey Is the Destination: Reinventing Travel Marketing
Why values-driven travel is reshaping destination marketing.
This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.
Keyword Bidding Alone Doesn’t Constitute Trademark Infringement - The National Law Review
Keyword Bidding Alone Doesn’t Constitute Trademark Infringement The National Law Review
News
Aug 14, 2026
Dam nation: Is Buc-ee’s taking trademark law too far? - campaignlive.com
Dam nation: Is Buc-ee’s taking trademark law too far? campaignlive.com
Lessons From Ralph Lauren and Coach: How to Get a Fashion Brand Back on the Growth Track - WWD
Lessons From Ralph Lauren and Coach: How to Get a Fashion Brand Back on the Growth Track WWD
News
Aug 14, 2026
Keyword Bidding Alone Doesn’t Constitute Trademark Infringement - natlawreview.com
Keyword Bidding Alone Doesn’t Constitute Trademark Infringement natlawreview.com
News
Aug 14, 2026
Dam nation: Is Buc-ee’s taking trademark law too far? - Campaign US
Dam nation: Is Buc-ee’s taking trademark law too far? Campaign US
Instagram Unveils Its First Major Brand Refresh - BM Outdoor
Instagram Unveils Its First Major Brand Refresh BM Outdoor
Branding
Aug 14, 2026
Ferrero to acquire US wellness brand Purely Elizabeth - Dealroom
Ferrero to acquire US wellness brand Purely Elizabeth Dealroom
Instagram Updates Wordmark, Risks Legacy Brand Equity - DesignRush
Instagram Updates Wordmark, Risks Legacy Brand Equity DesignRush
Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure
The deals shows capital is rotating out of the application layer and into the signal layer.
Instagram rebrand references the "individual expression" of the app - Dezeen
Instagram rebrand references the "individual expression" of the app Dezeen
Instagram Unveils Its First Major Brand Refresh - bmoutdoor.com
Instagram Unveils Its First Major Brand Refresh bmoutdoor.com
New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate Fraud
The ex-WPP executive suing his former employer for retaliation in a high-profile case alleging he was fired after trying to expose an illegal media rebate scheme now alleges that WPP […]
Ricola bets on BHLA to build brand-equity campaign - strategyonline.ca
Ricola bets on BHLA to build brand-equity campaign strategyonline.ca
Instagram rebrand references the "individual expression" of the app - dezeen.com
Instagram rebrand references the "individual expression" of the app dezeen.com
Instagram Updates Wordmark, Risks Legacy Brand Equity - news.designrush.com
Instagram Updates Wordmark, Risks Legacy Brand Equity news.designrush.com