Under Armour ends partnership with The Rock amid marketing reset
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Twitter and WeightWatchers: Two Rebrands That Prove Consumers Own the Brand - legalblogs.wolterskluwer.com
Twitter and WeightWatchers: Two Rebrands That Prove Consumers Own the Brand legalblogs.wolterskluwer.com
David A. McInnis Announces 'Brand Equity,' His New Book for the AI Era - Yahoo Finance
David A. McInnis Announces 'Brand Equity,' His New Book for the AI Era Yahoo Finance
Ice cream company Rebel filed for Chapter 11 bankruptcy. Here's why - Lansing State Journal
Ice cream company Rebel filed for Chapter 11 bankruptcy. Here's why Lansing State Journal
Designing for 3 billion: how Instagram built a brand system that celebrates everyone’s point of view - itsnicethat.com
Designing for 3 billion: how Instagram built a brand system that celebrates everyone’s point of view itsnicethat.com
German activists target neo-Nazis with trademark law - DW
German activists target neo-Nazis with trademark law DW
Refreshed Brand Identities - Trend Hunter
Refreshed Brand Identities Trend Hunter
PetHey Announces New Brand Positioning as a Comprehensive Pet Containment Solutions Provider - EIN News
PetHey Announces New Brand Positioning as a Comprehensive Pet Containment Solutions Provider EIN News
JCPenney parodies off-price retailers with wellness-themed campaign
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.
Branding
Aug 17, 2026
Refreshed Brand Identities - trendhunter.com
Refreshed Brand Identities trendhunter.com
Damned if you do, damned if you don’t - ET BrandEquity
Damned if you do, damned if you don’t ET BrandEquity
Brand agency wins inaugural industry award - Greater Birmingham Chambers of Commerce
Brand agency wins inaugural industry award Greater Birmingham Chambers of Commerce
PetHey Announces New Brand Positioning as a Comprehensive Pet Containment Solutions Provider - The National Law Review
PetHey Announces New Brand Positioning as a Comprehensive Pet Containment Solutions Provider The National Law Review
News
Aug 17, 2026
10 of 11 completed Buc-ee’s trademark cases reviewed ended without trial. What that means for Ohio - Cleveland.com
10 of 11 completed Buc-ee’s trademark cases reviewed ended without trial. What that means for Ohio Cleveland.com
Twitter and WeightWatchers: Two Rebrands That Prove Consumers Own the Brand - Wolters Kluwer
Twitter and WeightWatchers: Two Rebrands That Prove Consumers Own the Brand Wolters Kluwer
Orange Bose Pro speakers match sushi bar’s brand identity - AV Magazine
Orange Bose Pro speakers match sushi bar’s brand identity AV Magazine
Labeg News! New Brand No Identity Puts the Artist’s Cardboard Creations on Your Wrist - watchonista.com
Labeg News! New Brand No Identity Puts the Artist’s Cardboard Creations on Your Wrist watchonista.com
NDTV drops 24x7 from name in brand identity refresh - indiantelevision.com
NDTV drops 24x7 from name in brand identity refresh indiantelevision.com
NDTV drops 24×7 suffix, unveils new brand identity around ‘When It Really Matters’ - MediaNews4U
NDTV drops 24×7 suffix, unveils new brand identity around ‘When It Really Matters’ MediaNews4U
News
Aug 16, 2026
Fear of God Files Trademark Infringement Lawsuit Against Counterfeiter - Yahoo
Fear of God Files Trademark Infringement Lawsuit Against Counterfeiter Yahoo