From Aerie to Equinox, Brands Are Leaning Into AI Fears
Advertisers from Equinox to Almond Breeze take clear stances on the tech amid AI backlash.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Branding
Mar 27, 2026
Pbbr celebrates 20 years with new brand positioning - iberianlawyer.com
Pbbr celebrates 20 years with new brand positioning iberianlawyer.com
News
Mar 26, 2026
AI Comes to Trademark Law: What USPTO’s Class ACT Means for Brand Owners - reedsmith.com
AI Comes to Trademark Law: What USPTO’s Class ACT Means for Brand Owners reedsmith.com
News
Mar 26, 2026
LIV Golf sued by Long Island distillery over alleged trademark infringement - nypost.com
LIV Golf sued by Long Island distillery over alleged trademark infringement nypost.com
News
Mar 26, 2026
LIV Golf sued by Long Island distillery over alleged trademark infringement - New York Post
LIV Golf sued by Long Island distillery over alleged trademark infringement New York Post
News
Mar 26, 2026
NCAA Alleges Trademark Infringement In DraftKings Lawsuit - Poker News - Card Player
NCAA Alleges Trademark Infringement In DraftKings Lawsuit - Poker News Card Player
Branding
Mar 26, 2026
Tanium Emphasizes Ecosystem Collaboration and Brand Positioning Around RSAC 2026 - TipRanks
Tanium Emphasizes Ecosystem Collaboration and Brand Positioning Around RSAC 2026 TipRanks
Branding
Mar 26, 2026
Minor Hotels expands portfolio with launch of Colbert Collection - Hotelier Middle East
Minor Hotels expands portfolio with launch of Colbert Collection Hotelier Middle East
Branding
Mar 26, 2026
Athlon creates AVENDIS brand for Synova-backed German IT services platform - Marketing Communication News
Athlon creates AVENDIS brand for Synova-backed German IT services platform Marketing Communication News
Branding
Mar 26, 2026
Double Dutch secures global brand ownership - Food and Drink Technology
Double Dutch secures global brand ownership Food and Drink Technology
News
Mar 26, 2026
DraftKings responds to NCAA trademark infringement complaint - ESPN
DraftKings responds to NCAA trademark infringement complaint ESPN
Marketing
Mar 26, 2026
Why Hollister made a music video instead of a traditional ad campaign
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.
News
Mar 26, 2026
DraftKings responds to NCAA trademark infringement lawsuit regarding March Madness - Yahoo Sports
DraftKings responds to NCAA trademark infringement lawsuit regarding March Madness Yahoo Sports
Marketing
Mar 26, 2026
Nearly $100B in global ad growth at risk if energy crisis persists: WARC
Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve thin margins.
Marketing
Mar 26, 2026
How Aerie is pushing back against AI content with Pamela Anderson
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
Marketing
Mar 26, 2026
OpenAI Killed Sora. The Ad Industry Had Already Moved On
As OpenAI shuts down its marquee video tool, agencies say they quietly switched to better options long before the announcement.
Marketing
Mar 26, 2026
Pamela Anderson Joins Aerie in Calling Out AI Fakery in Ads
Aerie partnered with Pamela Anderson to call out AI fakery.
News
Mar 26, 2026
DraftKings responds to NCAA trademark infringement lawsuit regarding March Madness - On3
DraftKings responds to NCAA trademark infringement lawsuit regarding March Madness On3
Branding
Mar 26, 2026
Sadie Sink's Spider-Man: Brand New Day Character Secrecy May Actually Be the Biggest Clue to Her Identity - ComicBook.com
Sadie Sink's Spider-Man: Brand New Day Character Secrecy May Actually Be the Biggest Clue to Her Identity ComicBook.com
Branding
Mar 26, 2026
5 Expert YouTube Videos That Explain How to Build a Personal Brand That Lasts - Techloy
5 Expert YouTube Videos That Explain How to Build a Personal Brand That Lasts Techloy