Latest trademark & IP news from Google News, USPTO, and industry sources
Report: Paid media drives 28 percent of brand equity marketingreport.one
Why small businesses should protect their intellectual property in the AI era ASBN Small Business Network
Baycrews Expands Japan’s Lifestyle Fashion Culture Through Domestic Brand Building and Experiential Retail The Worldfolio
The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the flushable wipes space.
Plus, when AI investment is an ‘absolute wasteful disaster.’
Swatch seeks $170 million in damages from Samsung over trademark infringement Reuters
Meet the practice behind the Obama Presidential Center’s brand identity Monocle
ScheduleBot Unveils Bold New Brand Identity as It Scales Into the Leading AI Platform for Home Service Operators PR.com
Fastweigh Unveils New Brand, Marking a New Era for the Bulk Material Software Company bastillepost.com
Marketing Dive caught up with attendees to ask them about their biggest surprises, frustrations and what they want to see more of at the festival.
Longtime ad exec exits 7 months after Omnicom’s IPG acquisition
Backstreet Boys File a Trademark to Protect Their Voices From AI Gerben IP
Fastweigh Unveils New Brand, Marking a New Era for the Bulk Material Software Company Business Wire
Name Change Completed for C Capital's Swiss Listed Entity, Ticker Symbol CCAP Goes Live TradingView
Fastweigh Unveils New Brand, Marking a New Era for the Bulk Material Software Company Eagle-Tribune
Emotion is the differentiator when everyone’s got the same data.
Fox News was the only network with primetime growth in total viewers and the demo.
On the Croisette this week, consolidation, creators, the future of agencies, and AI-driven advertising and commerce dominated conversations.
The agency earns the honor largely through its documentary-style Heineken campaign.
Suncorp’s digital platform helping homeowners climate-proof their properties won the Dan Wieden Titanium Grand Prix at Cannes Lions.