McAfee Overhauls Its Brand as AI Rewrites the Rules of Online Security
Cybersecurity company aims to broaden its image beyond antivirus software
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Branding
Sep 29, 2026
vdV Consulting Expands Advisory Services, Unveils New Brand Identity - citybiz
vdV Consulting Expands Advisory Services, Unveils New Brand Identity citybiz
MorningStar Farms Unveils Brand Refresh to Celebrate Its Legacy as a Plant-Based Pioneer - Nosh.com
MorningStar Farms Unveils Brand Refresh to Celebrate Its Legacy as a Plant-Based Pioneer Nosh.com
IGT to unveil new brand identity at G2E 2026 - yogonet.com
IGT to unveil new brand identity at G2E 2026 yogonet.com
Branding
Sep 29, 2026
Bazaarvoice and Evertune integrate as new research shows brand equity accelerates AI conversions - Yahoo Finance
Bazaarvoice and Evertune integrate as new research shows brand equity accelerates AI conversions Yahoo Finance
NHL taps Adobe as creative, marketing and AI partner
The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”
Alphabet’s Wing Hires Minjae Ormes as Head of Marketing
She arrives as the drone delivery service is helping brands like Walmart, DoorDash, and PepsiCo take to the skies.
TikTok’s Partnership With All Things Go Shows What Discovery Looks Like IRL
The indie music festival teamed up with TikTok LIVE.
Spotify’s Involvement in Coach’s Tabby Tour Is a Grab For Untapped Brand Budgets
Spotify's Tabby Tour is an attempt to solve some of the traditional limitations of its advertising business
Mayfair Housing announces brand refresh with new visual identity - Social Samosa
Mayfair Housing announces brand refresh with new visual identity Social Samosa
How Thorne’s brand platform led to a $3.8B P&G deal — and what’s next
Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a way of communicating.
Marketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating the...
The One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parents
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
Meta Eyes Enterprise Spend With Muse for Small Business Launch
The new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform.
OpenAI Takes On Meta’s Muse With Dots, an Always-On AI Agent
The agents run on their own cloud computers and can connect to more than 4,000 apps.